Renaissance: The arts during the Marcos regime

by Augusto M R Gonzalez III (Toto Gonzalez)

The extremely active, albeit exaggerated, Philippine contemporary art scene aside, one remembers an earlier golden period of art about 50 years ago, during the ascendancy of President Ferdinand Edralin Marcos and his First Lady, Madame Imelda Romualdez-Marcos.

Reading through the now antediluvian articles on art during the Marcos regime, one is struck by the creative flowering of several major artists in so many fields.  Despite the difficult political climate, the arts flourished to a remarkable degree, to an intensity unmatched in the past and perhaps in the present.

Madame Imelda Romualdez-Marcos had her mantra:  “The good, the true, and the beautiful.”

*unfinished*

 

“Tirar la casa por la ventana”: The Filipino hosts and their entertaining

by Augusto M R Gonzalez III (Toto Gonzalez)

It would be his birthday and he had asked his 30 closest friends to come for “a little dinner.”  Because his parties are always such wonderful occasions, no one declined.  Since his place is outside the metro, he asked us to be there by 5.30pm.

Marivic and I decided to have a convoy, although I rode with her so we could chat during the long ride.  It was a Sunday afternoon, and traffic was mercifully light.  We left Makati at 2.30pm.  We arrived at 4.00pm, without really knowing that our invitation was for 5.30pm.  His numerous staff carried our things into the house.  We were assigned the big guest bedroom.  Marivic had brought her personal assistant Mary Jane to help her dress.  Our host was in his palazzo-style bathroom, he had just finished bathing and was getting dressed assisted by his valets.

Curious about the dinner party preparations, Marivic and I wandered around the vast “little house” and into the hotel-style kitchen where there was a flurry of activity.  The numberless, uniformed staff was busy and all over the place.  We met the new head chef of the family, a 40ish Filipino-American who had taken his culinary studies at Cornell, and had actually worked at Thomas Keller’s “The French Laundry” at Yountville, at Alice Waters’ “Chez Panisse” in Berkeley, and other top restaurants.  He was very friendly and although very busy, he took the time to explain the dinner menu to us as well as offered samples of the exquisite hors d’ oeuvres that would be served during cocktails.  Marivic and I happily accepted our de facto merienda and nibbled away at the savories.

It was already a big kitchen by contemporary standards (indeed a commodious house unto itself), and it could hold long tables where the chefs could prepare dozens of plated dishes for multicourse dinners.  One side was entirely covered by antique cabinets filled with wonderful antique glassware and chinaware.   But I was surprised at the fact that it was still insufficient space for a sitdown dinner for 36 pax, service ala Russe.  Hence, the preparation area for the dinner with table after table extended to the back hallways and the service areas of the big “little house.”  I even accidentally bumped lightly into a table with several exquisite, antique crystal decanters which were to be used for the wines that evening;  good thing nothing was damaged.

The countless staff rushed to and fro.  Easily 200 of them.

I completely understood and enjoyed the complicated dinner party preparations (as long as I am not the one giving/hosting the fabulous dinner), and so did my good friend, who must have witnessed, hosted, and experienced much more as a heiress, a member of one of the country’s richest and most hallowed families.

“You can’t entertain like this without staff, more staff, and lots of staff!!!”  I commented.

“That’s true.”

We wandered into the dark and cool dining room, with its long mahogany table elaborately set for 36 pax.  36 place settings on a proper linen damask tablecloth with linen damask napkins, silver chargers, multiple silver flatware, and multiple crystal stemware.  The center of the table was occupied by big porcelain decorations adorned with fresh blooms, various French porcelain vases bearing fresh roses, and interesting carved candles.  Three crystal chandeliers lit the long room discreetly.  The dinner would be a French degustation, service ala Russe.  Naughtily and merrily, and rather improperly, we looked for our places at the table and looked at the place cards of who else would be there.  “Opap,”  “Johnny,”  “Manny,”  “Arnie,”  “Helen,”  “Cora,”  “Patis,”  “Tito,”  “Gop,”  “Snooky,”  “Tonying,”  “Ingrid,”  “Raul,”  “Reynaldo,” et al.  What fun!!!

We enjoyed watching the elaborate “backstage” dinner preparations as it reminded both of us of how our families entertained back in those days…  It was “deja vu”…

I imagined that it was quite like a “Le Grand Couvert” of Louis XIV at Versailles…  or a dinner at Baron James de Rothschild at his rue Lafite townhouse in Paris…  or a dinner at the van der Luydens’ for the Duke of Saint Austrey in Edith Wharton’s novel “Age of Innocence”…  It was a production on the scale of Cecil de Mille or Sergei Bondarchuk…

“No one does it like this anymore…”  Marivic said.

“Tita Chito…  Tito Luis!!!  Even Mommy.  Even when we were in the US.  But when we returned…  she had tired of entertaining like this.”  she continued.  (Consuelo “Chito” Madrigal-Vazquez-Collantes, Arch Luis Maria Zaragoza Araneta, Maria Luisa “Ising” Madrigal-Vazquez.)

I recalled:  “We don’t do it like this anymore.  But I enjoyed it for some 35 years.  We did during the lifetime of my Lola Charing and then during Bro Andrew’s heyday.   He passed away in early 2006, and even then no longer during his last years…

“But I’m sure you and your M cousins still do it this way…”  I conjectured.

“Not really.  Oh, there’s always a lot of good food.  Tables set with good plates, glasses, silver.  Buffet.”  Marivic related.

“It’s 2015.  I wonder if anybody has the time to plan, execute, and host these affairs…”  I mused.

“One can have these elegant dinners catered.  But the true luxury is in having everything in your own house (or houses, as the case may be):  great food and wine, a large and efficient household staff, many sets of French and English china, crystal, and silver.  Beautiful linens.  Suitable after-dinner entertainment.  Old master, modern, and contemporary paintings, antique and contemporary furniture, Eastern and European rugs, flowers from the garden.  The works…”  I thought aloud.

*unfinished*

Memory tidbit: “Tutubi”

Where did all the beautiful “tutubi” dragonflies go???  We used to have many of them in the garden before…

Memory tidbit: Childhood games

by Augusto M R Gonzalez III (Toto Gonzalez)

We didn’t have all these techie gadgets which keep the children indoors the whole day these days.  At best, we had the standard board and card games from the USA like Monopoly, Clue, Scrabble, Snakes & Ladders, Old Maid, etc..  We even had a Ouija board and enjoyed it immensely until my eldest brother said it was The Bad Guy making the glass move!!!  We played Toilet on Lola Charing’s exquisite English Regency-style “klismos” chairs by Sr JAO with the removable cushions (now museum pieces;  the Catalan Sr O made beautiful furniture for Manila’s richies;  he was married to one of the city’s richest ladies), pretending to poopoo with the corresponding noises during lunch and dinner parties, to the dismay and embarrassment of our parents.  We pretended to be gymnasts at the 1976 Montreal Olympics, aping Roumanian gymnast Nadia Comaneci who scored continuous perfect 10.0s and ruining 3 bed cushions in the process.  But even those were not enough to keep us pesky children inside the house the whole day.  We had the gardens, the streets, and the parks to play in, as well as the jaunts to the country clubs and the hotels.  We played War, throwing fallen fruits like santol, caimito, rambutan, kamias, & duhat as cannonballs across windows and fences.  We played Rape (talk about childhood violence!?) wherein I the Rapist would pull down the dress zippers at the backs of the obliging, giggling girls, “single size” for half of the zipper length and “family size” for the full zipper length (just to show how much, or how little, parental or even “yaya” supervision we had in our preteens…).  And we didn’t even know what real rape was!  Bwahahah!  We played 1973 Miss Universe, aping Margie Moran, Gloria Diaz, and Amparo Munoz, using paper cutout crowns.  Presumably like all children, we played all throughout those summers…

During my childhood days, being techie was all in the mind. Being able to operate the Bose stereo system, the Sony Betamax video player/recorder, and the Sony Walkman was enough to impress the adults and to qualify as a techie.

*unfinished*

Memory tidbit: Garden flowers

The searing heat of summer also brings back memories of childhood gardens, specially Lola Charing’s garden.  The garden of “Dona Charing” (Rosario Espiritu Arnedo-Gonzalez) was famous in the 40s, 50s, 60s, & 70s for its big American roses, in a city where even small roses did not thrive naturally.  During its heyday, a group of hardy gardeners kept that Eden in bloom rather expensively.  And we grandchildren had the run of the place, specially during the summers of the 60s & 70s.

*unfinished*

Memory tidbit: Immaculate Sorbet

Perhaps because of the searing heat these days, I remembered the traditional “Buco Lechias” sherbet which was made in a wood-and-steel “garapinera” churn with lots of rock salt outside (to keep cold?).  As far as I knew, it was made in every good Capampangan household.  In Lola Charing’s home, it was made by the mayordomo, Benito Nuqui or “Bito” for short.  “Bito” was modernized to “Bits” in the hip 60s.  LOL.

I was a preteen in the late 70s (born 1967).  Lola Charing had passed on in mid-1977 and my uncle Brother Andrew FSC of De La Salle University became the principal figure in the family.  Brother Andrew had the most luxurious and demanding gustatory tastes.  In one of those phases, he became obsessed with producing an excellent “Buco Lechias” sherbet.  He insisted that the “Buco Lechias” sherbet of his childhood (late 40s) at Lola Titay’s (the Arnedo ancestral house in  Sulipan, Apalit, Pampanga) had the WHITEST lychee fruit flesh, not the pale pink ones in the cans currently available.  Of course, the flesh of the lychees in the “Buco Lechias” sherbet at the Arnedo house was white, because Lola Titay and her younger sister Lola Ines used only fresh lychees bought all the way in Binondo.  So he sent Bito to Binondo/Chinatown to look for the whitest lychee fruit flesh.  Well, what did he expect?  It was the Marcos years and there were tight import controls.  No whitest lychees.  Just cans and cans of lychees with pinkish fruit flesh.  Bito returned with the palest pink lychee fruit flesh.  No can do.  Bito was scolded.  Bito was sent back to Binondo/Chinatown and — nobody knew how he did it — but he returned with the whitest lychee fruit flesh!!!  Brother Andrew finally had his excellent “Buco Lechias” sherbet with the whitest lychee fruit flesh.  Brother Andrew was satisfied, at least for that Sunday.

I remembered that at Lola Charing’s house sherbet and ice cream were served on etched crystal stems on porcelain saucers for everyday.  During beautiful lunches and dinners, sherbets and ice cream appeared on chic, Art Deco Christofle footed bowls on Brussels lace doilies on matching Christofle saucers.  Of course, I know all about the metallic taste that silver imparts to food, but I’ll use beautiful silver anytime.

The sherbet/ice cream phase did not end there.  Brother Andrew wanted a “Calamansi” sherbet.  He wanted it tart and dry, something like lime mixed with champagne brut.  Not sweet at all (Brother Andrew intensely disliked sweetish food that was not meant to be sweet, like spaghetti).  Odd, but “Calamansi” tended to sweeten slightly in sherbet form.  No can do.  It took Bito several tries to produce that tart and dry “Calamansi” sherbet, but he did, even if he couldn’t tell the difference.  Brother Andrew was satisfied, at least for that Sunday.

Now in 2013, I wonder why it didn’t occur to Brother Andrew to have a “Dayap” sherbet, when in fact fragrant “dayap” lime (“dalayap” in Capampangan) was used extensively — on practically everything — in our Capampangan/Sulipan cooking?

The best version of “Buco Lechias” sherbet that I’ve had in recent years — exquisitely and expertly tinged with “dayap” lime rind with a hint of French cordial — was served at dinner by my dear friend Albert Salgado Paloma, who is an equal (perhaps even a superior) to Brother Andrew’s luxurious and demanding gustatory tastes.  Worldly and elegant Albert thinks nothing of marinating Italian veal shanks in a very expensive French grand cru for his “Ossobuco” and of marinating goat meat in a very expensive French X.O. cognac for his “Caldereta de Cabrito.”  For Albert, luxurious excess is the only culinary way to go.  Truly Capampangan.

Back to Brother Andrew, the sherbet/ice cream phase did not end there.  He wanted the “Mantecado” ice cream of his childhood at Lola Titay’s (the Arnedo ancestral house in Sulipan, Apalit, Pampanga).  Mind you, it was not the commercial, vanilla-flavored “Mantecado” ice cream you can buy at the megasupermarkets now.  Brother Andrew’s inherited idea of “Mantecado” ice cream was of thick carabao’s milk, full of egg yolks, and “dayap” lime rind shavings.  It was golden yellow with sprinklings of grass green.  It looked so chic!  If Hermes and Chanel made ice cream, that would definitely be it.  So Bito produced our family’s version of “Mantecado” ice cream with “dayap” lime from Lola Charing’s rose garden.  It was ambrosial.  I would have finished off a gallon if I were permitted to do so.

Comedy relief:  Remembering Brother Andrew’s predilection for “Buco Lechias” sherbet, I am reminded of the time when, already severely diabetic with counts from 300-500 in the early 1990s, Brother Andrew requested his dear first cousin Dr Erlinda “Linda” Arnedo Sazon-Badenhop to make him some sugar-free “Buco Lechias” sherbet, which she claimed she could.  Two or three Sunday lunches later, she arrived with the desired “sugar-free” “Buco Lechias” sherbet which she made herself.  Expectedly, given the Arnedo tastebuds that she had, it was delicious and Brother Andrew was in rapture.  “Are you sure this is sugar-free???  It’s so sweet and so good!!!  It’s delicious!!!”  Brother Andrew rhapsodized as he rapidly consumed 5 scoops of the concoction.  “Yes, Brother!  No sugar, definitely no sugar!”  she claimed most assuredly, with her characteristic deadpan.  Later, when Brother Andrew had retired upstairs (doubtless dizzy from the sugar rush LOL), we asked:  “Wow, Tita Linda!  Your “Buco Lechias” sherbet was so good!  And it’s sugar-free!  What’s your secret??!!”  “Easy!”  she replied, “I poured all the syrup of the cans into the sherbet!”  “HUH???!!!”  Aghast, we cried out:  “But Tita Linda!  That’s all sugar!!!  The syrup IS sugar!!!”    She insisted firmly but comically with a naughty smile:  “No, no, no!  That’s only syrup, NOT sugar!  Besides, how will it taste good without any of the lychee syrup???!!!”    TOUCHE.    LOLOLOL    ROTF    LMAO    !!!!!!!!!!!!

So this is what this warm, warm spell does to me.  It makes me think of sherbet and ice cream from the past.  From the distant past.

These days, I am delightfully condemned to the highly unusual, positively weird, molecular gastronomy, New Age ice cream concoctions of my brother Gene and nephew Gino.  But it’s a nice problem to have.  LOL.

Summer Siesta

Sleeping Beauty married Congressman Charming and they went to live down in the deep south where he had his kingdom, near the Water People.  It was her second wonderful marriage and it was his third wonderful marriage and they really wouldn’t be surprised if theirs fell apart as well, but it miraculously hasn’t.

Sleeping Beauty, needless to say, liked her beauty sleep.  And she liked her beauty sleep in cooooold, dark rooms.  On the other hand, Congressman Charming had several businesses, among them, cut flowers.

One really warm summer day, Sleeping Beauty went to the cold storage rooms to work on the flower inventories.

It was so cool and nice inside that Sleeping Beauty fell fast asleep.  But mercifully not for a hundred years.  Just for a little more than a hundred minutes.

Late that afternoon, Congressman Charming arrived at the cut flower business offices and looked for his Sleeping Beauty.  The company staff frantically looked for her.  They looked in the upstairs offices, downstairs offices, all the washrooms, the kitchen, the garage…  but they could not find her.

Finally, someone thought that he had heard Sleeping Beauty would be checking on the flower inventories…  so they ran to the cold storage rooms, fearful that she had been locked in and that her cries for help had been unheard.

But lo and behold… There she was sleeping blissfully, stretched out on 2 Monobloc armchairs face-to-face, snoring lightly and contentedly, for she just had almost a whole “lechon de leche” for lunch.  Congressman Charming had a good laugh.

“It was just so nice, you know.  Siesta!  So cooooold.  Exactly my style!”  explained Sleeping Beauty in her fashionable Colegio Santa Maria del Camino (Madrid, Espana) contralto.

And Sleeping Beauty and Congressman Charming lived happily for several years.    With Sleeping Beauty’s occasional jaunts to the cold storage rooms.

Well, they almost lived happily ever after…

(This is not a fairy tale.  It’s for real.)

Birkinmania: The Hermes Birkins of Manila

Of course, it’s tacky to ask one’s freespending socialite friends, whether they are genuine establishment, fabulously nouveau riche, or the irrepressible wannabes, “How many Birkins do you have?” but one might as well ask as there seems to be a raging contest going on in walk-in closets and in chichi lunches and teas…

And I am NOT talking about the AAAs and the First Class fakes available at every “tiangge”…

“I only have 6.  But my daughter has 10.”

“She has assiduously collected 8.   She keeps them by her bedside to watch over them.”  ( Probably the only things she owns? )

“She has quite a number of them:  1 from Taipan I’s son, 1 from Taipan II’s son , 1 from Taipan III’s lesbian daughter, 1 from Senator IV, 1 from Senator V, 1 from Congressman VI, 1 from Congressman VII, 1 from Mayor VIII, 1 from Mayor IX, et. al..  She has more than 12?”

“I have 18.  And I want more…!!!”

“She freaked out when the ‘yaya’ carrying her Birkin was sandwiched between the elevator doors at Pacific Plaza towers.  She nearly died!!!  Well, the pobrecita ‘yaya’ was fired ASAP.”

“She has some 2 dozen Hermes Birkins among hundreds of  really nice bags in her 300 m2 walk-in closet in Forbes Park.  But she stopped using the Bs when JP and then DP started using them.  Hahahah!  Just wait until they move into the ‘hood!”  

“You should have seen her when her hubby’s champion golden retriever dragged her fuchsia pink Birkin through the dining room to the living room to the ‘lanai’ and made the bag his lunch.  She cried for days and days over her tattered bag!!!  It was as bad as when their big Cristal Baccarat chandelier in the dining room fell just before a dinner party years ago.  Maybe there’s something wrong with the feng shui of their house… ”  

“That’s her retinue:  There’s the ‘yaya’ with the smartphone, the ‘yaya’ with the Birkin, the ‘yaya’ with the child, the ‘yaya’ with the child’s bag, the gay ‘alalay,’ the bodyguard with the big umbrella, the bodyguard with the small umbrella, and the 2 drivers ( of 8 ), one for the day and one for the night.  Nice life.”

A taipan’s beautiful wife said:  “Toto, just to let you know that I am sick and tired of seeing women parading their Birkin for everyone to see, so I have been using mine as a gym bag to the horror of friends who love to show theirs off. Mine is stuffed with a water bottle (sometimes wet) and a towel and some snacks. Doesn’t that remind you of IRM who would parade her diamonds on her head (tiara) when Elizabeth Taylor in the same event wore hers underneath her ball gown, on her ankles, apparently the headlines the next day say:  ‘ The jewelry that Imelda wore on her head, Elizabeth Taylor wore on her feet.’ Not sure how accurate the story is though, but was widely gossiped about then….Hahaha… And just so you know, mine are real!!! Even if I shop at 168, I also shop at Hermes in PARIS!”

“Of course, I’m not going to pay attention to my bags, whatever they are.  What am I, nouveau riche???”  ( She isn’t, but megarich just the same. )

“Puh-leeze!!!  None of that stuff for me!!!  Why would I want to look like them ( a litany of “new tacky names” )???  Yes, we had them when nobody did but now…  EEEeeewww!!!  I’m happy with the darling little bags I pick up in places not known to THOSE people, thank you.”

“Hermes Birkins ( and Kellys ) are simply beautiful bags.  They come in such pretty colors, and they’re so well-made, like a genuine Paris couture gown!  They are the only reasons why I buy one every now and then.  The fact that they cost more shouldn’t be an issue or a factor.  If you like them, that is enough justification to purchase.”  reflected a doyenne of establishment society. 

“This is a very beautiful bag,” explained a rich, genuinely establishment society magazine editrix to her wide-eyed staff, “look at the quality of the leather, the fittings.   Observe how neatly and precisely it’s sewn together, you can tell that so much expert effort was expended to create it.  I want you to look at it, smell it, feel it.  In the future, girls, should you have the requisite resources, you should invest in bags of high quality like this Hermes Birkin.”        

The last word came from a ranking Frenchwoman who, with great curiosity and the requisite Gallic snobbery, asked her Filipino Spanish mestizo friend:  “I was in Manila and I observed that Filipina women use their Birkins in the evenings…  Don’t they know it’s a day bag?”

To which the diplomatic friend helplessly and haplessly replied:  The Philippines is a tropical country.  It’s warm.  There’s really no distinction between day and evening wear.”

“Palusot”!!!  ( Lame excuse!!! )   😛   😛   😛

The Families of Political Tradition

The political dynasts of the Philippines.

ALONTO [ Mindanao ].

AGUINALDO [ Kawit, Cavite ].

President Emilio F. Aguinaldo.

Minister of War Baldomero Aguinaldo.

Prime Minister Cesar Emilio Aguinaldo Virata [ Baldomero Aguinaldo’s grandson ].

Supreme Court Justice Ameurfina Aguinaldo Melencio-Herrera.

Rep. Joseph Emilio Aguinaldo Abaya [ also presently Liberal Party Secretary-General ].

Mayor Federico Aguinaldo Poblete.

Mayor Reynaldo Aguinaldo.

Vice Mayor Emilio Aguinaldo IV [ also known as “Orange”;  husband of ABS-CBN news anchor Bernadette Sembrano ].

AQUINO [ Tarlac ].

General Servillano Aquino.

Benigno Aquino Sr.

Senator Benigno “Ninoy” Aquino Jr.

President Benigno “Noynoy” Cojuangco Aquino III.

BAUTISTA [ Cavite ].

Leonides Sarao Virata.

Prime Minister Cesar Aguinaldo Virata.

Senator Ramon Revilla.

Senator Ramon “Bong” Revilla Jr..

COJUANGCO [ Tarlac ].

Ambassador Eduardo “Danding” Murphy Cojuangco Jr..

President Corazon “Cory” Sumulong Cojuangco-Aquino.

President Benigno “Noynoy” Cojuangco Aquino III.

Congressman Jose “Pepe” Chichioco Cojuangco Sr..

Congresswoman Mercedes “Ditas” Murphy Cojuangco-Teodoro.

Congressman Jose “Peping” Sumulong Cojuangco Jr..

Secretary of Defense Gilberto “Gibo” Cojuangco Teodoro Jr..

Mayor Miguel “Dors” Cojuangco Rivilla.

CRISOLOGO [ Ilocos Sur ].

Congressman Floro S. Crisologo.

Governor Carmelita “Carmeling” Pichay-Crisologo.

Vicente “Bingbong” Crisologo.

General Fabian Crisologo Ver.

CUENCO [ Cebu ].

DURANO [ Danao, Cebu ].

EJERCITO [ San Juan, MM ].

President Joseph Estrada.

Senator “Jinggoy” Estrada.

Mayor “JV” Ejercito.

Mayor Guia Guanzon Gomez.

GUSTILO.

JOSON [ Nueva Ecija ].

Tomas Joson.

Eduardo Joson.

KIRAM [ Sulu ].

LAUREL [ Batangas ].

LEVISTE [ Batangas ].

LOPEZ [ Iloilo ].

Benito Villanueva Lopez.

Vice-President Fernando “Nanding” Hofilena Lopez.

Congresswoman Hortensia Lopez Laguda-Starke.

LUCMAN [ Mindanao ].

MACAPAGAL [ Pampanga ].

President Diosdado “Dadong” Pangan Macapagal.

President Gloria Macaraeg Macapagal-Arroyo.

MADRIGAL [ Manila ].

Senator Vicente Lopez Madrigal.

Senator Maria Paz “Pacita” Paterno Madrigal.

Senator Maria Ana “Jamby” Abad Santos Madrigal.

MAGSAYSAY [ Zambales ].

President Ramon Magsaysay.

MARCOS [ Ilocos Norte ].

President Ferdinand Edralin Marcos.

First Lady Imelda Romualdez-Marcos.

Governor Maria Imelda “Imee” Romualdez Marcos.

Senator Ferdinand “Bongbong” Romualdez Marcos Jr.

MASTURA [ Mindanao ].

OSMENA [ Cebu ].

President Sergio Osmena.

PENDATUN [ Mindanao ].

RASUL [ Mindanao ].

RECTO [ Batangas ].

ROMAN [ Bataan ].

ROMUALDEZ [ Leyte and Manila ].

Justice Norberto Romualdez.

Mayor Miguel Romualdez.

First Lady Imelda Romualdez-Marcos.

Ambassador Benjamin “Kokoy” Romualdez.

SINGSON [ Ilocos Sur ].

Governor Luis “Chavit” Crisologo Singson.

SINSUAT [ Mindanao ].

SUMULONG [ Rizal ].

TAMANO [ Mindanao ].

TILLAH [ Mindanao ].

The Families of Entrepreneurial Tradition

ABOITIZ [ Ormoc, Leyte and Cebu ].  The Aboitiz are one of the Basque immigrant families who have risen to the pinnacle of economic importance in the Philippines.

Paulino Aboitiz.

ARANETA [ de R. Hidalgo ].

Atty. Gregorio Soriano Araneta.

Atty. Salvador Araneta.

ARANETA [ Bago, Negros Occidental ].

J. Amado Araneta.

Jorge Araneta.

CACHO.

CHAN [ Negros Occidental ].

CHIONG VELOSO [ Cebu ].

Nicasio Chiong Veloso.

Genoveva “Bebing” Chiong Veloso Singson-Villalon.

Sergio “Serging” Chiong Veloso Osmena Jr..

Dr. “Vicki” [ Chiong Veloso-Singson ] Gonzalez Belo.

CO BAN KIAT [ Binondo ].

COJUANGCO [ Malolos, Bulacan and Paniqui, Tarlac ].

Ysidra Estrella Cojuangco.  Founder of the immense Cojuangco fortune.

Melecio Estrella Cojuangco.

Tecla Chichioco-Cojuangco.

Jose Chichioco Cojuangco Sr.

Antonio Cojuangco.

Eduardo Chichioco Cojuangco Sr.

Pedro Sumulong Cojuangco.

Eduardo Murphy Cojuangco Jr..

CONCEPCION [ Manila ].

Jose Concepcion.

Raul Concepcion.

CU-UNJIENG [ Binondo, Manila ].

Guillermo Cu-Unjieng.

CUYEGKENG [ Binondo, Manila ].

DEE C. CHUAN [ Binondo, Manila ].

DE LA RAMA [ Bacolod, Negros Occidental ].

Esteban de la Rama.

DE LEON [ Bacolor, Pampanga ].

Jose Leoncio Hizon de Leon Sr..

DE LEON [ San Miguel de Mayumo, Bulacan ].

Narcisa Lim Buencamino-de Leon.

DE LOS REYES [ Cavite ].

Crisanto de los Reyes.

Rodrigo Berenguer de los Reyes.

Geronimo Berenguer de los Reyes.

DE SANTOS [ Tondo, Manila ].

DE YNCHAUSTI [ Manila ].

DEL ROSARIO [ Manila ].

Ramon del Rosario.

ELIZALDE [ Manila ].

ESCALER [ Sulipan, Apalit, Pampanga and San Miguel, Manila ].

Sabina Sioco-Escaler.

Jose Sioco Escaler Sr.

Ernesto Ocampo Escaler Sr.

Michael de Leon Escaler.

ESCANO.

GABALDON [ Nueva Ecija ].

GOKONGWEI [ Cebu ].

JALANDONI [ Jaro, Iloilo ].

JISON [ Silay, Negros Occidental. ]

Francisco Lopez Jison.

LAZATIN [ San Fernando, Pampanga ].

Serafin Lazatin.

Jesus Singian Lazatin.

LEDESMA [ Jaro, Iloilo ].

Julio Ledesma.

LEGARDA [ Manila ].

LIZARES [ Talisay and Bacolod, Negros Occidental ].

Enrica “Dicang” Alunan-Lizares.

Nicolas “Colay” Alunan Lizares.

LOPEZ [ Jaro, Iloilo ].  The “ne plus ultra” of Ilonggo entrepreneurship.

Eugenio “Ening” Hofilena Lopez Sr..

Fernando “Nanding” Hofilena Lopez.

Victoria Ledesma Lopez-Araneta.

Vicente “Cente” Villanueva Lopez.

Eusebio “Sebio” Villanueva Lopez.

Rosario “Sayong” Villanueva Lopez-Santos.

Maria “Bibing” Villanueva Lopez.

Paz Villanueva Lopez-Laguda.

LU YM / LU DO [ Cebu ].

MADRIGAL [ Manila ].

Vicente Lopez Madrigal.

Antonio “Tony” Paterno Madrigal.

Jose “Belec” Paterno Madrigal.

Consuelo “Chito” Paterno Madrigal-Collantes.

MAGSAYSAY [ Zambales ].

MONTILLA [ Pulupandan, Negros Occidental ].

Agustin Montilla.

NEPOMUCENO [ Angeles, Pampanga ].

Juan de Dios Nepomuceno.

ONGSIAKO [ Manila ].

ORTIGAS [ Manila ].

Francisco Barcinas Ortigas Sr.

Ignacio Vargas Ortigas.

Francisco “Paquito” Vargas Ortigas Jr.

Ignacio Ortigas.

OSMENA [ Cebu ].

Severo Osmena.

Sergio Osmena Sr..

Sergio “Serging” Chiong Veloso Osmena Jr..

PADILLA [ Lingayen, Pangasinan and San Miguel, Manila ].

Narciso Padilla.

Barbara Padilla – Resurreccion Hidalgo.

Sabino Bibby Padilla.

Ambrosio Bibby Padilla.

Nicanor Padilla.

PANLILIO [ San Fernando and Mexico, Pampanga ].

Luis Dayrit Panlilio.

Pablo Dayrit Panlilio.

Fe Lugue Sarmiento-Panlilio.

PATERNO [ Binondo, Manila ].

Paterno Molo de San Agustin.

Maximino Molo Agustin Paterno.

Martina Paterno-Zamora.

Susana Ramos Paterno-Madrigal.

Dr Jose Ramos Paterno.

Simon Ramos Paterno.

Vicente Tirona Paterno.

Manuel Veloso Paterno.

Simon Roces Paterno.

Victor Pardo Paterno.

PRIETO [ Manila ].

Mauro Prieto.

QUE [ Manila ].

QUE PE [ Manila and Hong Kong ].

ROXAS [ Manila ].

Domingo Roxas.

Bonifacio Roxas.

Margarita Roxas de Ayala.

Pedro Pablo Roxas.

SALGADO [ San Fernando, Pampanga ].

Filomena Salgado.

Teodora Salgado-Ullmann-Sa.

Erlinda Salgado Miranda-Oledan.

SANTOS [ Malabon ].

Roman Rodriguez Santos.

Augusto Andres Santos.

SORIANO [ Manila ].

Andres Roxas Soriano Sr..

Andres Soriano Jr..

SY [ Manila ].

SY-QUIA [ Ilocos Sur and Manila ].

Vicente Ruperto Romero Sy Quia.

Gregorio Sy-Quia y Encarnacion.

Pedro Sy-Quia y Encarnacion.

TAMBUNTING [ Binondo, Manila ].

Ildefonso Cosiam Tambunting.

TAN [ Manila ].

TANTOCO [ Malolos, Bulacan ].

Bienvenido Tantoco.

Gliceria Dimaano Rustia-Tantoco.

TINIO { Nueva Ecija ].

TUASON [ Manila ].

Antonio Tuason.  “Duque de Binondo.”

Gonzalo Tuason.

Celso Tuason.

VALDES [ Manila ].

VELASCO CHUA CHENG CO [ Binondo, Manila ].

YANGCO.

YAO [ Manila ].

Yao Shiong Shio.

Greta Yao.

Jose Yao Campos.

Jose Campos Jr.

YUCHENGCO [ Binondo, Manila ].

Yu Tiao Qui.

Enrique Yuchengco.

Alfonso Yuchengco.

Vicencia Yuchengco.

Helen Sycip Yuchengco-Dee.

Vivian Yuchengco.

YUTIVO [ Binondo, Manila ].

ZAMORA [ Manila ].

ZOBEL DE AYALA [ San Miguel, Manila ].

Margarita Roxas-de Ayala.

Antonio de Ayala.

Jacobo Zangroniz Zobel.

Trinidad Roxas de Ayala.

Enrique de Ayala Zobel.

Alfonso Roxas Zobel.

Mercedes Roxas Zobel-McMicking.

Enrique Zobel y Olgado.

Jaime Zobel de Ayala.

Jaime Augusto Zobel.

Fernando Zobel.

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