The Culture of the “Baduy”

DIYAYO, PROMDI, BAKYA, BADUY, JOLOGZ…  It is an integral part of being Filipino, and I love it!!!   😀   😀   😀

Who wants to be correct, elegant, and chichi all the time anyway???  So boring!!!

There’s something to be said about the popular, inherent taste of the Filipino or the Pinoy as it is an entire anthropological study unto itself:  bright colors, specially red and yellow, accented with gold;  the “Christmas tree” style of dressing and accessorizing, regardless of socio-economic status;  the “kuchi-kuchi” style of home decoration with a thousand worthless baroque plastic / resin bibelots, posters and cutouts, and the endless curtains;  to the “jeepney” style even in private vehicles:  the devotional hangings, the variety of pillows, several paipais, the tabloids, the stuffed toys, not to mention the snacks and the drinks, etc.;  to the stroke- and heart attack-inducing food with all those lardy meat dishes on saucers and various kinds of dipping sauces in little dishes and veritable mountains of rice, all on multicolored, multiprinted p-l-a-s-t-i-c…

Certainly a hallmark of my fascination for the “baduy” is my fondness for the [ Filipino, of course! ] 1962 Sampaguita Pictures camp film “Dance-o-Rama” starring Susan Roces, Jose Mari [ Gonzalez ], Rosemarie [ Sonora ], and archvillainess Zeny Zabala.  Sheer camp that is sheer wholesome fun!!!  I can’t get enough of it:  from the notorious pillow fight in the dormitory which taught many kids of my generation to destroy their pillows in that fashion;  to “Mrs. Payme” describing her generous breakfast to the well-off boarder Zeny Zabala and her mother:  “Pinaghanda ko kayo ng masarap na almusal!”  “Keso, hamon, tinapay… tinapay, hamon, keso!!!”;  to [ Juvy Cachola’s or Blanca Gomez’s or Meldy Corrales’? ] comic rejoinder as a poor boarder:  “Tubig, kape, tinapay… tinapay, kape, tubig… let’s go, girls!”;  to the “limbo rock” dance [ the first time I saw one ] by Jose Mari & his Electromaniacs;   to Venchito Galvez’s “Marlaine, Marlaine, yoo weel olweys bee da Dans-ho-Rahma quaine op my hart!” to which Zeny Zabala spews the crispest “Che!”.  For years, from the 1970s to the early 1980s, it was my back-from-school, early afternoon treat and staple on TV.  I promise myself that I will buy a DVD of it so I can watch it whenever I feel like it… which is often!!!   😛

Another unforgettably camp and campily unforgettable film was the 1974 “Oh, Margie, Oh!”  starring Miss Universe 1973 Margarita “Margie” Moran [ who later became Mrs. Antonio “Tony Boy” Floirendo Jr. of Davao ] and thespian Cocoy Laurel.  Unforgettable was the scene wherein Sandy “Acheng” Garcia and a posse of gays were directing a fashion shoot for the turbaned diva actress played by Celia Rodriguez — repeatedly telling her to move further back… until she fell into the swimming pool!!!  Then there was Sylvia La Torre who insisted on singing “Kookoorookoookoo…”  to a frantic Cocoy searching for his kidnaped lady love.  Who can forget Margie Moran on that flower-bedecked crescent moon swing onstage?  It was a total 1970s trip!!!   😛   😛   😛

During the height of megastar Sharon Cuneta’s fame during the mid-1980s, the beautiful daughters of a superrich North Forbes Park family would sneak into the Greenbelt theaters for the last full show, and carrying piles of “Kleenex” tissues, would covertly weep and bawl as they actually identified with the travails of the poor little rich girl that was Sharon Cuneta.  From “Dear Heart,” to “P.S. I Love You,” to “Bituing Walang Ningning,” to “Sana’y Wala ng Wakas”… they watched them all and loved them all!!!  They even perfected mimicking Cherie Gil’s “Lavinia Arguelles’ ” legendary line to Sharon Cuneta’s “Dorina Pineda”:  “You’re nothing, but a second-rate, trying hard copycat!!!” with the requisite [ “matching!” 😛 ] throwing of wine from the glass!!!




  1. March 6, 2011 at 9:09 am




    Toto Gonzalez

  2. Frederick Agbayani said,

    March 6, 2011 at 4:55 am

    Ang Pinoy nga naman… be they Rich or Poor: TABO STYLE OF LIVING. 🙂 🙂 🙂

  3. Paz Atienza said,

    March 2, 2011 at 1:55 pm

    Yes, I remember Dance-O-Rama. I used to watch reruns of that movie every afternoon and in black and white pa. That character Mrs. Pay Me was unforgettable.

  4. Enrique Bustos said,

    February 21, 2011 at 9:40 am

    Joy Teodoro Dayrit passed away last week during her wake in Santuario de San Antonio some Dayrit family members were talking about the Dayrit -Singian house in San Fernando Pampanga Joy Teodoro Dayrit is the granddaughter of Don Toribio Teodoro of the Ang Tibay fame and Celso Pamintuan Dayrit

  5. February 17, 2011 at 4:22 pm


    That was the actor’s name I was looking for inside my head: “Venchito Galvez”!!!

    Thanks a lot!!! Hahahah!!!


    Toto Gonzalez 😛

  6. Enrique Bustos said,

    February 17, 2011 at 3:43 am


    Thanks for the Info.Ryan Agoncillo also told me he is related to Historian Teodoro Agoncillo and Felipe Agoncillo


  7. Emelyn Tolentino said,

    February 17, 2011 at 2:45 am

    I LOVE Dance-O-Rama.
    Mrs. Payme and her “ang hamon!”
    and Venchito Galvez ingglisero stalking Marlene (Marleyne).

    I have been looking for the DVD copy of this movie. Did you buy one yet? where?

  8. February 16, 2011 at 2:56 pm


    Yes, I am related to Ryan Gonzalez Agoncillo. His mother “Nina” de los Reyes Gonzalez – Agoncillo is a second cousin of mine, the same way I’m related to Barbara “Tweetums” Cruz Gonzalez. Our grandfathers Atty. Augusto Sioco Gonzalez [ mine; Pampango industrialist and sugar planter ] and Atty. Francisco Javier Sioco Gonzalez [ Nina’s and Tweetums’; lawyer, Yale University ] were 2 of 10 Gonzalez – Sioco brothers from Sulipan, Apalit, Pampanga [ born from 1884 – 1896 ]. Their father was the Spanish mestizo Dr. Joaquin Lopez Gonzalez [ + 1900 ] of Baliuag, Bulacan, the first Filipino ophthalmologist [ trained in Paris and Madrid ], the first rector of the first state university “Universidad Cientifico-Literaria de Filipinas,” and the representative of Pampanga to the 1898 Malolos Congress.

    Other brothers were Dr. Virgilio Sioco Gonzalez [ grandfather of Dr. Victoria “Vicki” Gonzalez Belo ] and Dr. Bienvenido Ma. Sioco Gonzalez [ sixth president of the UP University of the Philippines; grandfather of Atty. Ana Maria Gizela “Ging” Madrigal Gonzalez – Montinola ].

    Yes, Ryan Agoncillo is married to Judy Ann Santos, a very nice lady. On her paternal side, she is descended from the Singian and the Dayrit families of old San Fernando and from the de Leon family of old Mexico, Pampanga. The well-maintained, all white-painted, Dayrit-Singian ancestral house still stands along MacArthur highway in San Fernando.

    Toto Gonzalez 🙂

  9. Enrique Bustos said,

    February 16, 2011 at 8:30 am


    I met Ryan Agoncillo once, he told me his mother is a Gonzalez and they are related to Tweetums Gonzalez I know Toto you are related to Tweetums, are you related to Ryan? Ryan Agoncillo married the “Queen of Baduy” Judy Ann Santos.


  10. Jay Samson said,

    February 14, 2011 at 10:58 am

    “Ms. Zabala who looks remarkably well for her age. Must be that dry Vegas desert heat and cold!”

    Perfect for preservation! Must remember to move to the desert when I start to prune up.

    Zeny Zabala, Lilian Laing, Bella Flores, Lucita Soriano… I love them all!

  11. Joel Cruz said,

    February 12, 2011 at 3:00 pm

    “The biggest gasps were when Piolo Pascual came out. (No truth to the rumor that the loudest reaction came from the table of a mestizo billionaire)”

    Hahaha… ow??

  12. February 12, 2011 at 6:13 am


    That’s so true: “… celebrity, like wealth, is its own excuse for being.”


    Toto G.

  13. Don Escudero said,

    February 12, 2011 at 3:06 am

    Recently, during the birthday dinner of the mom of a dear friend of mine, the Forbes Park village pavillon was filled to the rafters with 3 generations of Manila’s wealthiest and oldest families. There were enough society names to choke even the most avid social climber. But the biggest surprise to me was that when the video celebrating Tita N.’s life was shown, the biggest reaction came when the artistas greeted her on video (she likes her local soaps). The biggest gasps were when Piolo Pascual came out. (No truth to the rumor that the loudest reaction came from the table of a mestizo billionaire)

    Later in the evening, the celebrant’s day was made when Willie Revillame came personally to greet her and sang two songs for her. (Arranged by the daughter of one of the country’s premiere industrialists as her birthday gift.) It was picture taking time galore, with the society mavens jostling with the hosts’ domestic staff for a chance to pose with Willie.

    All it goes to show is, to paraphrase Christopher Isherwood, the higher your social position is, the lower you can go… although he was referring to dukes and butcher’s apprentices in decadent pre-Nazi Berlin, not to the guilty pleasures of ABS-CBN soaps and controversial game shows. It also shows that celebrity, like wealth, is its own excuse for being.

  14. Nani Sy said,

    February 12, 2011 at 2:59 am

    “the beautiful daughters of a superrich North Forbes Park family would sneak into the Greenbelt theaters for the last full show”…

    Haha I remember my grandmother she could buy all the diamonds she wanted but she had an affinity for “baduy” movies. She would drag all her daughters to the cinema (at premier night mind you) and when the doors opened she would push aside the crowd, bolt and jump on top of the cinema chairs to get to the best seats haha. She declared “it’s no fun to watch a movie after premier night and when there’s no line!” =)

  15. Myles Garcia said,

    February 10, 2011 at 10:03 pm

    Speaking of camp arch-villainess Zeny Zabala, it seems she retired in the Las Vegas area because whenever there are news bits about Pilipino entertainers performing in the Vegas area on the show, Balitang Amerika — the ABS-CBN newscasters would invariably elicit a word or two of reaction from Ms. Zabala who looks remarkably well for her age. Must be that dry Vegas desert heat and cold! As for her reactions, too bad they are always kind and diplomatic–nothing like her vitriolic, fearsome yesterdays.

    Another FilAm entertainer doing well in the U.S. is Sylvia la Torre’s grandaughter, Vanessa Perez de Tagle. She is singing quite well…at least to these ears, better than that other Screamer occassionally guesting on “Glee!” and dreams of making it on Broadway too. Vanessa is curiously big on Ronald Reagan politics and is hitching her star to the Jonas Brothers’ tours (who are politically like her). Funny thing is, the young Ms. Perez de Tagle wasn’t even born when the other movie actor Ronald Reagan was U.S. President. So it’s all quite mystical and puzzling why she feels very strongly for the late RR.

  16. February 9, 2011 at 5:17 am

    Hahahah!!! You’re right, Myles!!! 😛


    Toto G. 😀

  17. Myles Garcia said,

    February 8, 2011 at 4:04 pm

    Indeed, bipolar personality of the highest order. 🙂

  18. Presy Guevara said,

    February 3, 2011 at 2:48 pm

    Hehehe, mukhang napudpod na ang BAKYA.

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