Mythic creatures: Mercedes Zobel Roxas de McMicking

Until her passing on 03 December 2005 at the age of 98, Social Manila knew that apart from the paternal first cousins Enrique Zobel [ representing the Jacobo Zobel Roxas branch ] and Jaime Zobel de Ayala [ representing the Alfonso Zobel Roxas branch ], there was an invisible but powerful third force in the behemoth Ayala conglomerate, a senior lady named Mercedes Zobel Roxas de McMicking [ Mrs. Joseph Ralph McMicking ], who was rarely seen in Manila because she lived in posh Sotogrande, Spain.  It was said that the lady controlled a large number of shares of the conglomerate through her company, MerMac Inc..

The siblings Jacobo, Alfonso, and Mercedes Zobel Roxas were the three children of Enrique Zobel de Ayala and Consuelo Roxas de Ayala, who were de Ayala first cousins and Roxas second cousins.  The three Zobel-Roxas siblings were the fifth generation born to Roxas-de Ayala-Zobel wealth:  they were grandchildren of the tycoon Pedro Pablo Roxas and the Roxas heiress Carmen de Ayala as well as of the pioneering industrialist Jacobo Zobel Zangroniz and the Roxas heiress Trinidad de Ayala.  Consuelo died young in the cholera epidemic of 1907.  Four years later in 1911, Enrique married for the second time to Fermina Montojo de Torrontegui [ a niece of Spanish Admiral Patricio Montojo who was defeated by American Commodore George Dewey in the Battle of Manila Bay in 1898 ] and they had four more children:  Matilde, Consuelo, Gloria, and Fernando Zobel Montojo.  Fernando became the famous abstractionist painter.

The Zobel-Roxas siblings:  Jacobo Zobel Roxas married Angela Olgado Calvo;  Alfonso Zobel Roxas married Carmen Pfitz Herrero;  Mercedes Zobel Roxas married Colonel Joseph Ralph McMicking.  The Zobel-Montojo siblings:  Matilde Zobel Montojo married Luis Albarracin Segura;  Consuelo Zobel Montojo married the American multimillionaire General James Dyce Alger of the US Army;  Gloria Zobel Montojo married the preeminent Spanish industrialist Ricardo Padilla Satrustegui;  Fernando Zobel Montojo the artist remained a bachelor.  [ The extremely affluent Padilla Satrustegui family — relatives of the Marques de Comillas / Conde de San Pedro Ruisenada of “Tabacalera” fame — supported the exiled Juan de Borbon, El Conde de Barcelona, father of the present SM El Rey Juan Carlos I, and sheltered the Spanish royal family in their elegant villa in Portugal during those years of exile.  It is in acknowledgment and gratitude of that brave and generous act by the Padilla Satrustegui that the siblings Georgina and Alejandro Zobel de Ayala Padilla Satrustegui are assigned places of honor near the Spanish royal family during official and unofficial royal functions. ]

In 1914, the three young siblings Jacobo, Alfonso, and Mercedes Zobel Roxas were assigned the 1,616 hectare Hacienda de San Pedro de Makati, originally purchased by their great grandfather Jose Bonifacio Roxas in 1851.  Upon the passing of their maternal grandmother Carmen Ayala viuda de Pedro Pablo Roxas in 1930, they inherited the vast 10,000 hectare Roxas family playground, the Hacienda Calatagan in Batangas [ which was originally purchased by their great great grandfather Domingo Roxas;  inherited by his three children Margarita, Jose Bonifacio, and Mariano upon his passing in 1843;  purchased from the family partnership Sociedad Roxas Hijos by his daughter Margarita Roxas and her husband Antonio de Ayala in 1862;  inherited by their second daughter Carmen Ayala de Roxas upon Antonio de Ayala’s passing in 1876. ].

Her father, Enrique Zobel de Ayala, passed away during the Japanese occupation on 17 February 1943, which was also the nadir of the family’s fortunes [ as with so many other grand families ].  Before he died, a broken man, he had told the family members:  “We are ruined.  Everything our forebears have worked for has been lost.”  That, when the genesis of the new and greater Zobel de Ayala fortune — the development of modern Makati — was less than ten years away…

*******

Of her husband Colonel Joseph Ralph McMicking, she said:  “He was the one who made us [ the Zobel-Roxas family ] rich again.”

*******

Mercedes Zobel de McMicking’s vaunted MerMac Inc. shares in the behemoth Ayala corporation were distributed in 2 tranches.

In the first tranche, the shares were distributed equally between the families of her brothers Jacobo and Alfonso.  It meant that Jacobo’s surviving 2 grandchildren, the children of his only son Enrique, Inigo and Dedes Zobel, received 50 % while Alfonso’s grandchildren shared the other 50 %.

[ Jacobo Zobel Roxas and his wife Angela Olgado Calvo had only 1 son:  Enrique.  Enrique Zobel and his wife Rocio Urquijo had 3 children:  Santiago, Inigo, and Mercedes;  Santiago “Santi” died young.  The tragic passing of “Santi” marked the beginning of the end of the marriage of Enrique Zobel and Rocio Urquijo.

Alfonso Zobel Roxas and his wife Carmen Pfitz Herrero had 3 children:  Jaime, Victoria “Vicky,” and Alfonso “Alfonsito.”  Jaime Zobel married Beatriz Miranda Barcon and had 7 children:  Jaime Augusto, Fernando, Beatriz Susanna, Patricia, Cristina, Monica, and Sofia.  Victoria “Vicky” Zobel married Juan Antonio Vallejo-Nagera and lives in Sotogrande, Spain.  Alfonso “Alfonsito” Zobel is a bachelor and also lives in Sotogrande. ]

In the second tranche, the shares were distributed equally between all her Zobel-Roxas grandnephews and grandnieces:  Inigo Zobel, Mercedes “Dedes” Zobel, Jaime Augusto Zobel, Fernando Zobel, Beatriz Susanna Zobel-Urquijo, Patricia Zobel, Cristina Zobel, Monica Zobel, Sofia Zobel-Elizalde, et. al..

However, the bulk of the shares of the Ayala corporation is controlled by the siblings Inigo and Mercedes “Dedes” Zobel.  Aside from the generous inheritance from their grandaunt Mercedes Zobel de McMicking, they also control the shares of their grandfather Jacobo Zobel Roxas, which their grandaunt Mercedes acquired from him postwar, and which she sold many years later at cost to his only son, Enrique Zobel.  As it is often said:  “The Golden Rule:  He who has the Gold Rules.”

************************************

Note:  The names are written in the Spanish manner, with the paternal surname followed by the maternal surname, without the Filipino convention “y” between them.

36 Comments

  1. jennifer haygood-guste said,

    August 12, 2014 at 9:21 am

    this is a very informative read!!! thanks!!! might you have more information about the 10,000-hectare hacienda calatagan? how about hacienda roxas in nasugbu?

  2. jennifer haygood-guste said,

    August 12, 2014 at 9:18 am

    this is a great read!!! really useful, thank you!!! would you have more details about hacienda calatagan? also hacienda roxas in nasugbu? thanks!

  3. February 17, 2014 at 5:59 am

    James:

    Margarita Zobel (y) de Ayala married Antonio Melian (y) Pavia, Conde de Perracamps. Margarita was a sister of the first Enrique Zobel (y) de Ayala (who married Consuelo Roxas (y) de Ayala, and after her death, Fermina Montojo (y) Torrontegui). They were among the children of Jacobo Zobel (y) Zangroniz and Trinidad de Ayala (y) Roxas.

    Margarita Zobel de Melian’s granddaughter and namesake Margarita Ugarte Melian is married to Ignacio Ortigas Ortigas.

    Several members of the Melian-Zobel family reside in Spain.

    Toto Gonzalez

  4. James P. Ong said,

    February 17, 2014 at 1:25 am

    Hi Toto,

    Would you happen to know who Isabel Zobel (married to El Hogar founder Antonio Melan) is descended from?

    Thank you! James

  5. February 6, 2014 at 7:12 am

    Dear Toto G.:

    As I had mentioned earlier, the historical cover-up is many decades old. It actually started with the memoirs of former Manila Mayor Don Félix Roxas y Fernández (translated and republished by the Filipiniana Book Guild some decades ago). Following his years as mayor, he would go on to become a popular newspaper columnist in the late 1920s and 1930s, publishing many portions of his highly unreliable memoirs in his columns…

    In one such article, he writes of his good friend, the late Don Rafael [Celestino] de Ynchausti. According to Don Félix Roxas, the brothers Don Rafael and Don Joaquín [José] de Ynchausti built their magnificent mansion in Malate. …And so this is where the cover-up begins. First of all, it was their father who built the mansion. Second, it passed to Don Joaquín José de Ynchausti — his brother Don Rafael de Ynchausti actually lived in a *second* Ynchausti mansion” on Calle Marina (renamed L. Guerrero in 1913) in Ermita. In fact, the *two* Ynchausti mansions are mentioned in Philippine Ancestral Houses (1810-1930) by Fernando Nakpil Zialcita and Martin I. Tinio. A quick glance at several Manila city directories from the 1910s confirms that Rafael de Ynchausti’s mansion was at 501 Calle Marina (later L. Guerrero), Ermita. The directories also list Don José R. de Ynchausti as residing at 501 Calle Marina/L. Guerrero, Ermita after the death of Don Rafael.

    The next part of Don Félix Roxas’s cover-up involves his description of the household of Don Rafael de Ynchausti. According to him, Don Rafael and his wife had two daughters and a niece. In the Roxas account, the daughters are Consuelo (the future Mrs. Ortigas — the “recognized natural” daughter) and Angelina (the future Mrs. McMicking — who is actually the niece). It is fairly well-known that Don Félix Roxas was very close to the widow of Don Rafael de Ynchausti and was doing his part to help sanitize, or rather sweep under the rug, a very nasty and embarrassing episode of her family’s past by erasing Don José R. de Ynchausti y Rico from his reminisences of the family. And interestingly enough, the Ynchausti Foundation and the late Dr. Anding Roces (wittingly or unwittingly) appear to be continuing the charade…

    Cheers,

    Quito

  6. February 2, 2014 at 5:25 am

    Dear Toto G.:

    Having read the accounts of the de Ynchausti and McMicking family histories provided in the comments to your article, I feel compelled to add a third version (based on information from other relatives, historical documents and court records: G.R. Nos. L-12993 & L-14383). It seems that someone at the Ynchausti Foundation, who is also misrepresenting the family history to the webmasters of the international McMicking.org site, is claiming that Don Rafael Celestino de Ynchausti y González had only 2 children (well, this part is consistent with the official history): one was a daughter who would become the wife of Dr. Ignacio Ortigas y Barcinas, Jr. (this is pretty much in line with the official family history…but court records reveal an interesting wrinkle, which I think Atty. Rafa Ortigas, Jr. discovered at some point and wanted me to help him confirm before he died); and the other is being misidentified as a second daughter who would become Col. Joseph McMicking’s mother (this was *not* part of the official histories of the de Ynchausti family, the McMicking family, or the court records) — there is actually an historical cover-up here that is nearly a century-old, as it dates back to the time of the death of Don Rafael Celestino de Ynchausti y González and his “erratic” *SON*. Let me explain.

    For background, Ynchausti y Cía was the original holding company of what would become the Elizalde & Co. empire (by the turn of the century, these holdings included the Tanduay Distillery; Manila Steamship Co.; YCO Paints & Oil; the Manila Rope Factory; the Central Azucarera de la Carlota; the various branch offices in Sorsogon, Iloilo, Cebu, Hong Kong, Shanghai, San Francisco, and New York; etc.). The sole heir of the part of Don Rafael C. de Ynchausti’s fortune inherited from his mother’s side (she was Doña Isabel González y Ferrer, la Marquesa de Viademonte — the subject of additional inheritance battles that aired much dirty laundry for these prominent families), specifically that from Don Ramón Viademonte y González, Jr., was his son Don Jose R. de Ynchausti y Rico, the *only* legitimate child of Don Rafael C. de Ynchausti by his wife Doña María de la Consolación Rico y Medina de Ynchausti — the daughter Doña Consuelo de Ynchausti y Rico de Ortigas was a “recognized natural” child (i.e., an illegitimate child). Moreover, shortly following the death of Don Rafael C. de Ynchausti, the family alleged that the son and heir Don Jose R. de Ynchausti y Rico had suddenly become “temporarily insane” and had him confined to San Lazaro Hospital. This set off an inheritance battle that raged in the courts for many years, tore apart that line of the family, and made public scandalous family secrets. An excerpt from the Supreme Court case records: “On November 18, 1915, the Spanish Consul in Manila forwarded to the Court of First Instance of this city a requisitory letter (exhorto) together with a copy of the judgment from the judge of the Court of First Instance of the Northern District of Barcelona, (Spain). According to said judgment, in a suit of Jose R. de Inchausti against Consolacion Medina, involving considerable property, Jose R. de Inchausti was held mentally sound (being restrained neither by insanity nor mental perturbation) and therefore possessed of his juridical personality, of his civil capacity and of the free administration of his property. Wherefore the court declared that Consolacion Rico was no longer guardian; that she should deliver to him his property; that as guardian she should present her accounts; and that she should abstain from all administrative acts over said property.” I could write a novel about what happened next to the family that at one time had been the Rockefellers of the Philippines, but I will summarize by saying that one branch of the Ynchausti family (aided by erroneous articles written by their late friend Dr. Anding Roces) has decided to erase all record of Don Jose R. de Ynchausti y Rico from their version of the family history and family tree and replace him with the mother of Col. Joseph McMicking (a niece of Doña María de la Consolación Rico y Medina de Ynchausti, who moved in with her tía after the death of her own father). More on this at some future date.

    Cheers,

    Quito

  7. Alicia Perez said,

    October 27, 2013 at 8:03 am

    Re: Angelina Rico de McMicking, mother of Joseph R. McMicking

    It is the story in the de Ynchausti family that Rafael and his wife Maria de la Consolacion Medina y Rico actually had no children. The young girls Maria Angelina and Maria Consolacion were raised in the household as wards with all the privileges/luxuries of being actual de Ynchausti daughters. Maria Consolacion was later adopted legally, being a maternal blood relative of her adoptive mother, Maria de la Consolacion Medina y Rico. However, Maria Angelina was not adopted legally as a de Ynchausti. The de Ynchausti family thinks that Maria Angelina was also a blood relative of either of her adoptive parents Rafael or Maria de la Consolacion Medina y Rico. But why she was not legally adopted remains a mystery.

    Maria Angelina Rico married Joseph McMicking Sr.. Maria Consolacion de Ynchausti married Dr. Ignacio Ortigas.

    Family, friends, & associates of Joseph R. McMicking did not remember him of speaking about any relations to the de Ynchausti family.

    Alicia Perez

  8. Enrique Bustos said,

    January 8, 2012 at 4:23 pm

    I got a hold of a copy of the General Information sheet of Mermac inc Majority shareholder of Ayala Corp the media report that half of mermac inc is owned by the children of Enrique Zobel and the other half owned by Jaime Zobel is not true here is the major share holders of Mermac inc

    1.Elija Holdings owned by Jaime Augusto Zobel de Ayala-9.57059%
    2.FerCat Holdings owned by Fernando Zobel de Ayala-9.57078%
    3.Reinoja Inc owned by Bea Zobel de Ayala jr 9.57078%
    4.Corullon Holdings Inc owned by Patricia Zobel de Ayala 9.613%
    5.San Puente Holdings owned by Cristina Zobel de Ayala 9.63%
    6.Gilmon Holdings owned by Monica Zobel de Ayala 9.663%
    7.FBC Holdings owned by Sofia Zobel de Ayala 9.576%

    1.Vamos Holdings owned by Mercedes Zobel 12.18245%
    2.Zee Resources owned by Inigo Zobel 12.18245%

  9. Enrique Bustos said,

    August 5, 2011 at 5:08 am

    According to one of Dr. Jose Soriano’s daughters: “Makati was largely cogon grass and swampland in the early fifties. I bought a lot there because my husband and I could not afford, at that time, to live in La Vista or in New Manila because the lots there were more expensive compared to Forbes. During that time, Forbes Park was only P10 per sq m.”

    No one predicted that 60 years later, Forbes Park would become the most expensive and luxurious chunk of residential real estate in the Philippines.

  10. Enrique Bustos said,

    August 5, 2011 at 4:51 am

    Zobel holding firm sells 6.9% stake in Ayala Corp. for P10.6B

    (Philippine Daily Inquirer) sept 2006

    MERMAC INC., THE HOLDING firm of the Zobel family, sold its 6.9-percent stake in Ayala Corp. for P10.6 billion ($210 million) to unnamed foreign investment funds.

    Mermac sold 23.84 million shares at P443 apiece through a special block sale at the Philippine Stock Exchange handled by the Deutsche Bank group.

    Ayala closed at P455 a share, down 4 percent from its seven-year high of P477.50 last Sept. 19, after investors took profits on blue chips yesterday.

    At P477.50, Ayalas price traded 52 percent higher from its 2005 closing price of P315 a share. This was also the stocks highest level since it closed at P494.79 on May 10, 1999.

    FinanceAsia.com reported yesterday that Asian investors were said to have been the most prominent with regard to the number of orders for Ayalas shares, but in terms of significant orders, these were widely spread between Asia, Europe and the United States.

    It added that at least 50 investors were believed to have participated in the deal. No orders were pulled out as a result of the events in Thailand, according to people familiar with the offering, the online edition reported.

    After the sale, Mermac, which is chaired by Ayala patriarch Jaime Zobel de Ayala, retained majority of the conglomerate with 51 percent, down from 58 percent before the deal.

    Ayala said in a separate statement sent to the bourse that the shares were sold to various investor groups at a discount of 5.2 percent using the companys weighted average in the last 10 trading days.

    Mermac is a family-owned company established in 1960 by the late Ayala Corp. matriarch Mercedes McMicking and her late husband, Col. Joseph McMicking.

    Mermac is now owned by the present generation of the Zobel de Ayalas with brothers and Ayala executives Jaime Augusto Zobel de Ayala II (Ayala chair and chief executive officer) and Fernando Zobel de Ayala (Ayala president and chief operating officer) sharing the co-vice chair post at Mermac.

    Mercedes, who died in Sotogrande, Spain last Dec. 3, personally held the biggest stake in Ayala through Mermac.

    The Inquirer earlier reported that before her death, Mercedes had bequeathed her fortune equally to the nine children of her nephews Jaime Zobel de Ayala (seven children, including Jaime Augusto and Fernando) and the late Enrique Zobel (Inigo and Mercedes). The same sources said that this setup would ensure that Mermac and Ayala Corp. would continue to be run by the father-and-sons team of Jaime, Jaime Augusto and Fernando.

    Mercedes passing has triggered widespread speculation that Ayala Corp. has become ripe for a boardroom shake-up and vulnerable to corporate raiders.

    In a statement yesterday, however, Zobel assured all Ayala shareholders that the sale by Mermac of its 6.9-percent stake in Ayala would not result in any change in the governance structure of the more than 170-year-old company.
    __________________________________________________________

    __________________________________________________________

    SPY BIZ By S.A. Maguire (The Philippine Star) September 26, 2006

    Wealthiest Zobel heir

    The sale of 6.9 percent shares from Mermac has made the two heirs of Enrique Zobel, Mercedes and Iñigo, The latest windfall would certainly make the dashing Iñigo the wealthiest Zobel heir with the reported $50 million given him in the past by his grandaunt, the late Ayala matriarch Mercedes Zobel Mcmicking. While the polo-playing Iñigo serves as director of the Ayala Group, he doesn’t have to work as hard as his cousins and often travels to Sotogrande, Spain and all over Europe for extended R&Rs. With that kind of money, even the grandchildren of the wealthiest Zobel heir would not have to work. But then again, Iñigo might get tempted to squander it all away just like his close friend Prince Jeffrey Bolkiah of Brunei, who was said to have practically thrown away $16 billion of the Sultan’s money in all sorts of bad investments all over the world.

  11. June 18, 2011 at 11:10 pm

    Steve:

    The de Ynchausti were a very rich Spanish/Basque family with a business empire that spanned the globe and philanthropy that was as generous as they were rich. At their height, most of the holdings of Manila’s rich Spanish families paled in comparison, indeed, seemed paltry.

    The late Alejandro “Anding” Roces wrote an article about them and it is posted somewhere in this blog.

    They were very, very, very “bigtime.” During prewar, Atty. Salvador Zaragoza Araneta, himself a multimillionaire businessman, used to personally report to his de Ynchausti clients who lived, not in Manila, but in a hotel particulier in Paris, France.

    Cheers!!!

    Toto Gonzalez

  12. Steve Paolo de Ynchausti said,

    June 18, 2011 at 10:51 am

    can i know more about the ‘ de Ynchausti”

  13. mike tiongco said,

    May 12, 2011 at 8:12 pm

    HI ALEXANDRA,
    DID U EVERY HAVE A CHANCE TO KNO IF THEY HAVE A FAMILY TREE OF THE DE PAULA?MY GREAT GREAT GRANDMA JOSEFINA DE PAULA BENEDICTO FROM ILOILO.IM TRYING TO FIND MORE ABOUT HER SIDE =)
    THANKS,
    MIKE

  14. Enrique Bustos said,

    May 11, 2011 at 4:00 am

    Ayala Y Compania’s first Residential Property Development was in the early 1920’s it is near the Old Meralco carbarn at the southern end of Ayala Bridge the streets in that area had names associated with the family Melian,Fernando,Enrique

    Before Col Joseph Mcmicking married Mercedes Zobel the Zobel de Ayala develop part of their Hacienda Makati into the San Andres-Singalong Subdivisions the Ayala family concede that their early efforts in property development were not particularly distinguished the San Andres-Singalong streets were narrow and poorly drained flooding easily after a strong downpour of rain the land was sliced up into small lots so that they could sell faster these neighborhood remain lower-middle class in character

    With the Vision of Col Joseph Mcmicking in turning Makati into what it is today was inspired in what he saw in his frequent trips to California his alternate home The original Hacienda Makati before Col Joseph Mcmicking develop it was already reduced in size after the pre-war parcelling of the San Andres-Singalong Subdivisions the Sale of of the land of the Manila South Cemetery to the Manila City Government at a nominal price the donation of another large lot to the Santiago Hospital the sale of lots around the Sta Ana race track Col Joseph Mcmicking made sure that they would get the maximum yield from the last raw asset it had on its books after world war II

  15. Enrique Bustos said,

    May 10, 2011 at 1:47 pm

    The Developer of the Ermita & Malate district well known with its street named after States in the U.S.A like Vermont,Oregon so on and so forth is a British Banker named H.D.C. Jones the land was from P.Burgos to San Andres while British Firm Warner Barnes develop the land from San Andres to Baclaran the firm reserved the land in Dewey Boulevard facing Manila Bay for the Affluent a descendant of Mr Barnes is Wendy Barnes Wife of Enrique Lopez of Balayan Batangas The Additional Hill Area was develop by the Firm San Juan Heights Co Inc headed by J.Lindsay Myers
    The Tuason Family was the Developer of Sta Mesa Brixton Hill Area

  16. Enrique Bustos said,

    February 15, 2011 at 8:30 am

    The Sister of Mercedes McMicking’s grandfather Jacobo Zobel Y Zangroniz, Carmen Zobel Y Zangroniz married an Artist Carl Johann Karuth some of his painting are in the collection of the Ayala Museum the Karuth album is 72 drawings of 19th century representations of Philippine costumes, the houses of the Zobel de Ayala’s and Office of the Ayala Y Cia in the 19th Century,Georgina Zobel Padilla-MacCrohon also owns a collection of Carl Johann Karuth

  17. Myles Garcia said,

    December 27, 2010 at 8:12 pm

    Enrique, you forgot Wack-Wack as well.

  18. Enrique Bustos said,

    December 27, 2010 at 6:32 am

    The whole Ortigas Development the Greenhills area the Ortigas Center including Valle Verde,Green Meadows Capitolyo San Antonio Village and Acropolis the AFP and PNp’s Camp Crame and Camp Aguinaldo The Ysmael Family’s New Manila and the Madrigal family’s Corinthian Gardens and Arcadia are all part of the Hacienda Mandaluyong of the Augustinian Order that was sold to the British grand father of Marge Ansaldo-Tambunting and Mary Anne Ansaldo-Chan named Phil Whitaker owner of a large milling Company in the Philippines

  19. Enrique Bustos said,

    December 27, 2010 at 6:13 am

    The first buyer of a lot in Forbes Park is John Manning President of Ford Motors Co in the Philippines the sale was made on January 19 1949 he paid P 6 pesos a sqm for the property Ayala Y Cia sold only 9 other lots that year in Forbes Park

    Don Andres Soriano Sr asked the Ayalas to sell part of their estate to the employees of San Miguel Corporation The Ayalas built the San Miguel Village beside Bel-Air for the Soriano employees

    Joseph Mcmicking invited his close friend Jose “Pindong” Tuason to help him develop Forbes Park since the Tuason family has experience in residential subdivision development but the wife of Don Jose, Dona Magdalena Del Rosario-Tuason told her husband she will never move to Makati which at that time was nothing but wilderness the going rate then for a property in Dewey Blvd facing Manila Bay was already P60 per Sqm compared to Makati’s P6 per Sqm instead Don Jose focused on the development of La Vista a Tuason property in Quezon City

  20. Enrique Bustos said,

    December 27, 2010 at 5:45 am

    Joseph Mcmicking and Mercedes Zobel-Mcmicking established and are the principal contributors of the Filipinas Foundation now renamed Ayala Foundation it is the most richly funded institution of its kind in the Philippines among its principal beneficiaries is the Ayala Museum whose Iconographic Collection of Philippine Fauna & Flora,Costumes & Artifacts is unequaled,the Ayala Museum has also Dioramas that depicts the rich History of the Philippines The McMicking family of San Francisco California established the Joseph Mcmicking Foundation in San Francisco California The Foundation is dedicated to improving the quality of life, primarily to benefit San Francisco Bay Area residents through contributions, grants and scholarships for the education and welfare of children The Foundation has an established interest in providing grants and scholarship for the education of children of all ages and all ethnic backgrounds the Foundation gives Grants to qualified nonprofit organizations located in or directly serving residents of the San Francisco Bay Area.The goals of the Joseph Mcmicking Foundation are:

    1.To seek out and fund scholarships for those who meet our criteria.
    2.To be an example of charitable giving to children of all ethnic groups and ages.
    3.To support curriculum in K-12 schools and at the university level.
    4.To help public organizations empower individuals through educational opportunities to improve and expand the value of their lives.
    5.To assist major museums and cultural organizations with their educational programs for children and families.
    6.To enhance art, computer labs, science classes and special needs children, especially in the San Francisco Bay Area.

    From the original 10,000 hectares Hacienda Calatagan the family of the late Don Enrique Zobel retained about 400 hectares it is now called Hacienda Bigaa because in 1957 most of the land was subdivided and was sold to the tenants, the Zobel de Ayala family did this even before the Land Reform Code was enacted into law Dona Mercedes Zobel-Mcmicking gave round 20 hectares of her share in Hacienda Bigaa to the Children of her nephew Jaime Zobel de Ayala Bea Jr Jaime Augusto,Fernando and Monica built there beautiful rest houses in this property their Aunt gave them

  21. Sabin Arranz said,

    December 22, 2010 at 6:22 pm

    My youngest first cousin attended Worth with one of the children of Bea Jr. His name escapes me at the moment. The one who’s older than the girl Paloma, who was presented at Bal de Crillon. Anyway, my cousin says that the son knows how to party and live it up but is not snobby or pretentious about anything. He also met Bea at Sotogrande during a school holiday and says that she is a very nice lady.

  22. Myles Garcia said,

    December 22, 2010 at 4:00 pm

    Did you guys know that first owners at Pobres Park paid ONLY 8 pesos per sqm when they bought?

    And then after SanLo, Bel-Air, opened at the request of the Philippine Airlines (owned by Soriano and then the Todas then) Pilots Union (hence called “Air” and no wonder a few pilots congregated there), had opening prices of P15/sqm for pilots; and P30 for non-pilots. (This was also the time when the late, lamented Rizal Theatre opened with “The Story of Ruth” on 16 July 1960.)

    Which cost more these days — penthouse condos or available lots in Pobres?

  23. Enrique Bustos said,

    December 20, 2010 at 1:56 pm

    Roses&Thorns
    By Anding Roces

    The Ynchausti name is an old one in the Philippines; they were one of the first major manufacturers and businessmen whose activities laid the foundation for a budding Philippine economy. Many of us remember YCO (Ynchausti and Company) Paints and Floorwax. In one of those interesting tidbits, the seal on Tanduay rum is actually the coat of arms of the Ynchausti family; as this was one of the companies they founded in the 19th century. Some of the other companies that they owned or founded were: Bank, of the Philippine Islands, La Carlota Sugar Central, Pilar Sugar Central, Ynchausti Steamship Co., Ynchausti Paint Factory, Ynchausti Rope Factory, Rizal Cement and a ship chandlery. At the turn of the 19th century they were the largest Philippine conglomerate and shipping firm and very likely the first Philippine multinational; with offices in San Francisco, Shanghai, Hong Kong and Manila.

    In 1927 they divested some of their holdings, including vast sugar and abaca estates which they gave to the farmers and the church. This act of generosity earned Manuel M. de Ynchausti the knighthood of St. Gregory in a private audience with Pope Pius XI. In 1936 while visiting the Basque Country the Spanish Civil War broke out and one of the targets of General Franco in the Basque Country was the Ynchausti family. The only thing that saved the family was the intervention of the American government in the form of a warship that sailed to the port of San Sebastian and whisked them to safety. From that moment on, Manuel M. de Ynchausti (the patriarch of the family and the father of Antonio M. De Ynchausti) began to use his vast personal connections to aid the Basque refugees and government in exile. At various points througout the late 1930s, 1940s and 1950s, the Ynchausti family was personally funding relief and diplomatic projects in France, Latin America, and later in New York, pulling together organizations around the world to support the Basques. In the 1940s, they donated a professorial chair to Columbia University for Basque President-in-exile Jose Antonio Aguirre. Even after the passing of Manuel de Ynchausti in 1961, the family remained involved. After Franco died, the Basque Country was able to organize a government Jokin de Ynchausti (son of Manuel de Ynchausti and brother of Antonio M. de Ynchausti) became the first Filipino to hold a foreign government post when he was named Secretary of Foreign Affairs.

  24. Enrique Bustos said,

    December 20, 2010 at 12:30 pm

    According To Sachiko Zobel the second wife of Col Jacobo Zobel Dona Mercedes Zobel-Mcmicking convinced her husband to to sell his share in Ayala Corporation because he was not interested in the family business anyway his only child Enrique Zobel wound inherit it back because she is childless when Mercedes Mcmicking died on December 2005 her estate according to Babes Romualdez was divided 50% to the Children of Enrique Zobel Inigo and Mercedes both legally adopted by Joseph Mcmicking and Mercedes Mcmicking because the first wife of Enrique Zobel Rocio Urquijo-Zobel accused her husband of kidnapping their children Enrique Zobel gave his children to be legally adopted by Joseph Mcmicking and Mercedes Mcmicking so that Rocio Urquijo-Zobel will lose her legal rights over her own children when Don Enrique Zobel died Rocio Zobel was thinking of suing the estate of her husband because she is the legal wife she wanted to disinherit Enrique Zobel common law wife Dee Ann Hora-Zobel but Rocio’s son Inigo sided with Dee Ann Zobel he wanted to protect Dee because she was with Enrique Zobel for close to 30 years. More important, she cared for Enrique Zobel for the last 14 years after his accident in Spain the other 50% of Mercedes Mcmicking estate went to the seven children of Jaime Zobel de Ayala Mercedes Mcmicking’s Mermac Inc owns 52.0626% of Ayala Corporation

    Joseph Mcmicking treated the son of Jacobo Zobel Enrique like his own son he was the one who insisted that Enrique Zobel be brought in to the management of Ayala Y Compania Enrique Zobel was then unlikely candidate to succeed as Taipan of the house of Ayala but under Joseph Mcmicking tutelage and forcing him the responsibility of corporate leadership he became very successful as president of Ayala Corporation Enrique Zobel had to buy his own shares in Ayala with loans provided by the Mcmicking couple Enrique Zobel literally worked his way up he categorized with self a aworking rich and dislike the people he called idle rich but when Enrique Zobel had a feud with his first cousin Andres Soriano Jr for the control of San Miguel Corporation but when Enrique Zobel lost to Andres Soriano Jr Enrique Zobel Decided to sell the 20% stake of Ayala Corporation in San Miguel Corp to Eduardo Cojuangco Jr Dona Mercedes Mcmicking became furious because she was not consulted by Enrique Zobel of the sale of the San Miguel Corp shares she fired Enrique Zobel as President of Ayala Corporation and elevated Jaime Zobel de Ayala as the new President of Ayala Corporation he was really not in line for the succession as President of Ayala Corporation Enrique Zobel is already then guiding his son Inigo as his successor as President of Ayala Corporation but everything change when Enrique Zobel sold the Ayala shares in San Miguel Corp Enrique Zobel exchange his 7% stake in Ayala Corp for the 25% in Island Development Bank of Brunei and Ayala International a Liberian subsidiary of Ayala Corp
    Enrique Zobel went on his own business ventures because he was a good friend of the Sultan of Brunei he was awarded the contract to built the Sultan’s Palace in Brunei he asked Architect Leandro Locsin to design the Palace and got David Consunji to construct the Palace

    In 1967 the Partnership of Ayala Y Compania was turned into a Corporation it became Ayala Corporation the stockholders then when it was first incorporated in 1967 are the FF

    Stockholders Number of Shares
    1.Joseph R. McMicking 409
    2.Mercedes Z. McMicking 810,873
    3.Consuelo Z. Alger 173,405
    4.Gloria Z. de Padilla 173,405
    5.Fernando Zobel de Ayala 173,407
    6.Enrique Zobel 208,953
    7.Jaime Zobel de Ayala 165,855
    8.Ma. Victoria Z. de Vallejo-
    Nagera 145,874
    9.Alfonso Zobel de Ayala, Jr. 145,876

    T o t a l shares 1,998,057

    Mercedes Zobel Mcmicking slowly was able to buyout the shares of her relatives in Ayala Corporation today in the top 100 Stockholders of Ayala Corporation the members of the Ayala family shares aside from Mermac inc are the F.F.
    1.Consuelo Zobel-Alger Foundation .0781%
    2.Jaime Zobel de Ayala .0148
    3.Jaime Augusto Zobel de Ayala .0116%
    4.Fernando Zobel de Ayala .0097%
    5.E.Zobel inc .0053%
    6.Alejandro Zobel Padilla .0035%

    The Story of Ayala Corporation after World War 2 is the story of Mercedes Zobel Mcmicking the family matriarch in the post war era in her quiet way mostmajor decision and appointments were hers alone she exercised it with advice and the power to deny it is therefore that to her major credit of what is Ayala is today she joins the other great ladies in Ayala past Dona Margarita Roxas Ayala Dona Carmen Ayala-Roxas and Dona Trinidad Ayala-Zobel

    1898 upon the death of her husband Don Jacobo and with her brother-in-law Don Pedro Pablo Roxas in Paris, Doña Trinidad divested properties, including her husband’s tramcar and pharmaceutical businesses. Showing extreme astuteness, she redeployed capital into marketable securities in hotels and trade which later boomed after the Filipino-American War and World War I. She increased family holdings in BPI, bought into Hong Kong & Shanghai Bank, and invested in Honk Kong real estate.

    Under her stewardship Banco Español-Filipino expanded into branch banking, opening an office in Iloilo. She funded the development of Manila’s first community water system, the Carriedo waterworks and in 1898 she led Ayala y Compañia into real estate development.

    Upon the death of her brother-in-law Pedro Pablo Roxas Paris in 1912, Doña Trinidad acquired the Roxas interests in Ayala y Compañia. And in 1914 Hacienda San Pedro de Macati was given to her grandchildren–the children of Don Enrique Zobel de Ayala: Jacobo, Alfonso and Mercedes.

  25. Alicia Perez said,

    December 20, 2010 at 10:53 am

    Myles:

    Yes, just one still carrying the patronymic: Tony Ynchausti. He lives in Dasmarinas village, Makati.

    Alicia Perez

  26. Myles Garcia said,

    December 18, 2010 at 11:05 pm

    Are there any Ynchaustis left in Manila?

  27. chuchi constantino said,

    December 18, 2010 at 3:27 am

    MCMICKING, Mercedes Zobel
    SFgate.com January 08, 2006

    Mercedes Zobel McMicking Passed in Sotogrande, Spain on December 3, 2005 at the age of 98. Born in Manila, Philippines on May 5, 1907 to Enrique Zobel and Consuelo Roxas de Zobel, she spent her childhood in the Philippines and then was sent abroad to be educated in Madrid and Paris. Upon her return to Manila she married a childhood friend, Joseph R. McMicking on April 16, 1931. During World War II, he was a member of the small group of staff officers ordered to leave Corregidor with General Douglas MacArthur, and was a member of MacArthur’s staff in Brisbane, Australia where he served as an Intelligence Officer. In 1944, he returned with Gen. MacArthur during the Liberation of the Philippines and was reunited with Mrs. McMicking who had spent the war years at the family home near Manila. Mr. McMicking attained the rank of Lieutenant Colonel and was granted US citizenship for his war service. After the war, Mr. McMicking became president of Ayala Corp. and is credited with leading the master planning of Makati City, laying the foundation for the area to become the financial capital of the Philippines. Mr. and Mrs. McMicking co-founded the Filipinas Foundation, Inc. (now known as the Ayala Foundation) one of the first corporate foundations in the Philippines as well as the Joseph R. & Mercedes Z. McMicking Foundation in San Francisco. In 1967 they established the Ayala Museum in Makati. Mrs. McMicking also supported a large number of civic organizations in Manila. She was one of the founders of White Cross, a home for orphans and children of tuberculin patients. Today White Cross houses and cares for over 400 children. She was also very active in religious organizations such as the Catholic Women’s League, Damas de Caridad, Catholic Aid Association and Don Bosco. In 1957 she was conferred the title of Lady of the Holy Sepulchre by the Apostolic Nuncio to the Philippines in recognition of her services as a Catholic lay leader. Mrs. McMicking resided in the Philippines most of her life, dedicating herself to improving the life of thousands of Filipinos through her civic work. The McMickings also maintained an apartment in San Francisco, visiting family and friends for several months each year. In 1960, they moved to Spain where they spearheaded the development of the golf and resort area of Sotogrande on the Costa del Sol. Mrs. McMicking continued her annual visits to Manila and San Francisco after the death of her husband in 1990. In 1997, she celebrated her 90th birthday at a weekend gathering of her extended family and friends in San Francisco. She is survived by four nieces: Victoria Zobel de Vallejo Nagera of Sotogrande, Consuelo Hall McHugh and Alexandra McMicking Ellsworth of San Francisco, Georgina Padilla de Macrohon of Madrid and eight nephews: Roderick Hall of London, Ian Hall of San Francisco, Jaime Zobel de Ayala of Manila, Alfonso Zobel de Ayala of Sotogrande, Alejandro Padilla of Madrid, Alfred L. McMicking of Healdsburg, Henry C. McMicking of San Francisco, Bennett B. McMicking of Windsor and many grand and great-grand nieces and nephews. Mrs. McMicking is lovingly remembered by her family and friends as a gentle, kind and generous person who was the guiding spirit for the family and an embodiment of comfort and strength. Funeral Masses were said at the parish church in Sotogrande and the Santuario de San Antonio Church in Forbes Park, Makati City. It was both Mr. and Mrs. McMicking’s wish to be buried in the Philippines, the country they both loved and always considered their home.

  28. chuchi constantino said,

    December 17, 2010 at 11:38 pm

    “the entrepreneurs” is the title of the article by mr. alejandro roces in roses & thorns, philippine star.

  29. chuchi constantino said,

    December 17, 2010 at 11:30 pm

    About Joseph Rafael Ynchausti-Rico McMicking Jr.
    from “The Entrepreneurs”
    “Roses & Thorns” column by Alejandro R. Roces
    The Philippine Star

    The Puente Colgante, completed in 1852 and a symbol of modernity in the country, was the first steel suspension bridge in Asia and was owned by Ynchausti y Compania. When the Americans occupied the Philippines beginning in 1898 they identified the two major companies in the Philippines: Ynchausti y Compania and Tabacalera. Their controlling interests spanned sugar, abaca, liquor, shipping, merchant endeavors, banking and even insurance. The role call of companies they founded or owned reads: Tanduay Distillery, La Carlota Sugar Central, Rizal Cement, Bank of the Philippine Islands, YCO Paints, Ynchausti Shipping to name a few.

    Jose Joaquin de Ynchausti, who married here Isabelle Marquesa de Viademonte, was the founder of Ynchausti y Compania in 1854. Before passing in 1889 in Manila he laid the foundation for the pre-eminent conglomerate of the age. He left three children: Rafael Celeste de Ynchausti, Joaquin Jose de Ynchausti and Clotilde Mercedes de Ynchausti. Clotilde would marry Arturo Vidal Saenz. Joaquin married Dona Ana Romero Llama Lopez and had three children: Anita, Isabel and Manuel Maria de Ynchausti. While Rafael would marry Maria de la Consolacion Rico Medina and have two children Maria Angelina de Ynchausti and Maria de la Consolacion de Ynchausti.

    Under the stewardship of the Joaquin and Rafael Ynchausti y Compania would only increase their influence. During the latter part of the 19th century they were one of the few domestic companies that stood toe-to-toe with the foreign (British and American particularly) trading and sugar firms, in Manila and Iloilo alike. In the early part of the 20th century, this would be the case yet again. By the 1920s Ynchausti y Compania had offices in Shanghai, Hong Kong, San Francisco and New York.

    After the early passing of Joaquin and Rafael, stewardship of the firm was passed to Manuel M de Ynchausti (son of Joaquin). He would eventually choose to sell certain assets of the firm to other partners in Ynchausti y Compania. This is why Elizalde y Compania was only formed in 1935. While vacationing in Europe, Manuel with his wife and eldest son Antonio, born in their ancestral home next to Malate Church, were caught by the Spanish Civil War, then the outbreak of World War II in Europe. On his attempted return to the Philippines, he was caught in New York by the bombing of Pearl Harbor. He would never to return to his homeland, the Philippines. When the War finally ended, he was too ill for the trip. He instead became instrumental in humanitarian works during WWII, helping support the resistance in France; while also supporting Basque refugees (especially children), the Basque government in exile, and preserving Basque culture. One of Manuel’s legacies in the Philippines was the voluntary disbursing of thousands of his family’s sugar land to the farmers in Negros in the 1920s.

    The two daughters of Rafael would figure prominently. Angelina married Joseph McMicking Sr, then a well-connected gentleman in Manila. Their son Jose Rafael McMicking Ynchausti, a Filipino through and through, would marry Mercedes Zobel y Roxas. That marriage would figure quite importantly in the development of Makati and Philippine business. It is well known that Joe McMicking was the driving force (financially and intellectually) behind the growth of Ayala y Cia from the 1950s onward. He and his wife, until passing, maintained a controlling interest in the companies. He also became well known in Europe; conceptualizing and developing Sotogrande in Spain, the first luxury community of its type. One of their lasting humanitarian legacies in the Philippines was the Filipinas Foundation, today known as the Ayala Foundation. The other daughter Maria de la Consolacion would marry Dr. Ignacio R Ortigas, one of the founders of Ortigas y Compania. Ortigas y Compania is the driving force behind the development of Greenhills.

    The economic impact of the Ynchausti family becomes readily apparent when studying the family tree and history. They were an entrepreneurial clan that also balanced humanitarian considerations. Their humanitarian legacy, as much as the economic, is something well-worth remembering for this historic Filipino family.
    Alejandro R. Roces, “Roses & Thorns,” The Philippine Star, updated 7/10/2010

  30. Dr. Taddy Buyson Gonzales said,

    December 15, 2010 at 1:29 pm

    In the 1920’s, San Juan was the “Little Baguio”. The roads were winding on hills, the weather was cooler than in Manila, like Baguio they said.
    The lots in San Juan were cut in small sizes, 600 sq.mts was common.

    Many families from the central Manila had their vacation houses in San Juan. It was accessible as a second home for the family members who were inflicted with tuberculosis, the most prevalent deadly disease then.
    The air in San Juan was fresher for their recuperation.

    Then in the 30’s, the family of Dona Magdalena Hemady developed their hacienda in the outskirt of San Juan into a large scale subdivision.
    It was called the New Manila.
    It was bounded by Espana Ext. and N. Domingo st., Victoria Ave and Balete Drive.

    “First Street” in New Manila was closest to San Juan.

    The lots in New Manila along the main avenues Victoria Ave., Broadway Ave., Gilmore Ave., Pacific Ave. ( Dna M. Hemady now), Balete Drive were cut in no less than two thousand square meters per corner.

    The lots on the side streets, named 1st St. up to 13th St. had lots of a thousand square meters each.

    The main avenues were planted with mango trees on both sides.

    It had the ambition of creating an exclusive residential area with big lots and shaded roads.
    The Ayalas patterned Forbes Park in the 50’s after the plan of New Manila with residential lots cut in no less than two thousand sq.mt. per. and roads planted with trees.

    Then in the 50’s, the Kamuning area on the other side of Espana Ext., was developed into a housing project, with manageable sized residential lots, made affordable for more families..
    It had a public market which benefited the households of New Manila.

  31. Myles Garcia said,

    December 14, 2010 at 4:14 pm

    I understand that (Toto’s and Alicia’s replies) — and in and of itself, it is NOT a bad thing (the creation of beautiful, everything-controlled communities). What I’m saying is that if the Ayalas claim this undying love for the Philippines, then you would know that the common denominator is still way down there. But with their so-called ‘vision,’ they certainly didn’t have to force or hasten the concentration of the elite into their ‘bubble ghettos.’ It just reinforces the idea of ‘elitism.’ It just perpetuates a real ‘circle-the-wagons’ mentality. “We’re OK in our little spheres where, God-willing, we can try to control everything (we think). But to all those outside, they’re on their own.” To me, that is the social subtext the idea of ‘planned’ communities convey…really an us-vs.-them mentality. And of course, where the strictures weren’t placed (i.e., San Lorenzo), then nature took its course.

    I am perfectly aware of the predecessor examples you mention, Toto, but these grew naturally…without the heavy, ALMOST heavy-handed dicta of building in an Ayala subdivision. Altho as a youth, I used to wonder at the high walls of the Cojuangco and Madrigal compounds in New Manila: I would say to myself…either they are so afraid of the outside world…or they must be keeping something very special and secret behind those walls. Of course in my naive youth, I never thought that it could actually be both.

    Anyway, I am sure you are well aware of the little Horsehoe Drive area. I don’t know how that area looks now or how many of the original homes there still stand but I was always enchanted by that area because while indeed they were choice lots to begin with, it sort-of just developed naturally. I also liked the variety of terrain; and that you didn’t have to go thru guard houses (i.e., like a Stalag), where some houses weren’t locked in as fortresses and those seemed brave enough to say: I’m OK and you can look at me–I don’t have to hide behind a high wall. I’m not crazy about all these ‘gated componds.’ There seems to be this very hypocritical, bunker mentality: I can build this grand, beautiful house but I will keep it hidden behind high walls. It can only be seen when it gets featured in House Beautiful or any of those glossy magazines that sit in the living rooms of the very same people who have been here before or live across the way. Huh? Then what’s the point of building something beautiful if it’s not meant to be shown or shared with others to enjoy? (AND I differentiate between beautiful AND showy or pretentious or pang-pasikat!) It’s just all so veddy, veddy clubby.

    It’s just like when we lived in Greenhills. I don’t know how Ortigas y Cia could’ve called it “Greenhills’ (other than to appease the La Sallelite Brothers) when there was NOTHING green or hilly about it at all. It was all FLAT and paved with concrete. Back then, even in the areas designated as ‘parks,’ there were NONE of the graceful trees to justify calling the community ‘Green.’

    Anyway, back to the Ayalas and Makati… then they let it happen anyway: the so-called ‘new’ Makati’ is just as (actually, even MORE) congested and crowded than the Escolta, Avenida Rizal areas were in their heydey. (Yeah, no overhead, exposed wires, more sidewalks, etc., etc., but the density is EVEN GREATER.) And this was all with progressive, mid-20th century forethought and vision? I hope (and I have my own personal nickname for the Alabang development) they don’t let A. Alamang🙂 fall by the same wayside.

    Anyway, I’ll get off my soapbox now. Maybe I’ve been away in the egalitarian world too long…

  32. December 14, 2010 at 2:31 pm

    Myles:

    The rich really cluster together anywhere in the world, with or without developers and urban planners. It’s natural. It’s like the way certain nationalities cluster together in various parts of the United States.

    From the Spanish colonization in the 1570s to the 1850s, the powerful and rich Spaniards lived in the secure confines of “Ciudad Murada” Intramuros, separated from the “indios” and the “chinos.” By the 1850s, the rich were already living in clusters in the surrounding “arrabales” districts of Binondo, Santa Cruz, Quiapo [ Calle San Sebastian, later Calle R. Hidalgo ], and even Tondo.

    After the great earthquake of 1863, the destruction of the “Palacio del Gobernador” in Intramuros, and the consequent transfer of the Spanish Governor-General to the Malacanang summer residence along the Pasig river, San Miguel district [ Calle General Solano, Calle Arlegui, Calle Aviles, Calle San Rafael… ] became fashionable among the titans of the day.

    During the early years of American colonization from 1898 onwards, the Ermita and Malate districts, Dewey boulevard, and the length of Taft avenue became the preferred addresses of those who possessed the requisite wherewithal. During the prewar, Taft avenue, Ermita, Malate, Dewey boulevard, the New Manila Heights development of the Ysmael family, Santa Mesa [ Brixton Hill ], and San Juan became fashionable.

    After the war in 1946, Ermita, Malate, the New Manila development of the Ysmael family, and the Santa Mesa Heights development of the Aranetas [ de R. Hidalgo, not the J. Amado or “Cubao” ones ] became desirable. From the late 1960s onwards, the rich clustered in the Forbes Park, Dasmarinas village, and Forbes Park North developments of the landed Zobel-Roxas family. It has remained so to this day, with the inclusion of tony Ayala Alabang, a joint venture of the Zobel and the Madrigal families.

    Toto Gonzalez

  33. Alicia Perez said,

    December 14, 2010 at 1:20 am

    Aw c’mon Myles, even Jesus Christ said: “The poor you shall always have with you.”

    Peace!

    Alicia Perez

  34. Myles Garcia said,

    December 13, 2010 at 7:05 pm

    Hrrrrmph! Oncle Joe! Thanks to his misguided vision of creating the Makati ghettos for the rich (and its various copycats), the Philippines more than ever, is caught in a vise of this unending vicious cycle of the “rich” vs. the NOT-rich. Yeah, Beverly Hills, Palm Beach, Grosse Pointe, Hillsborough, Stamford, etc., are o.k. in the U.S. because it is a VASTLY big and RICH country that can support many such glossy, showplace communities WITHOUT making a dent in the fabric of American society. But in the Philippines? Gimme a break!! Oncle Joe and his in-laws should’ve given much more log-range thought to their sequestration of the rich, ruling classes from the have-nots that are ruled. It did nothing more than perpetuate the old feudal divisions of an already colonial-minded society. It divides rather than unites. Sadly, underneath it all, the 21st century Philippines is still very much a feudal society.

  35. Alexandra Laguda Sotto said,

    December 11, 2010 at 7:39 pm

    Joseph R. McMicking had spent part of his youth in Iloilo. He was a neighbor of the Javellanas — Juanita Javellana-Ledesma, Ester Javellana-Campos, et. al.. Benjamin was his best friend – and they were very nice and kind to him that when he was in Ayala, they had first choice of lots in Forbes Park, etc.. Aurelio Montinola’s first wife was a Javellana.

  36. Myles Garcia said,

    December 8, 2010 at 2:22 pm

    Ah yes, “Tante Mercedes”!


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