The Exemplars of the High Life and the Aspirants…

I am amazed and impressed at the propensity — nay obsession — of some people to do exactly what their social peers — or the ones they imagine to be their social peers — are doing.  All those “musts”…!!!  I imagine that if I would have to do all of those, I would go crazy!!!

Every time I find myself in the company of ambitious corporate executives and their wives [ no, the Financial Crash in the USA and Bernie Madoff really haven’t decimated their ranks here in Manila  😛 ], I hear the same list of otherworldly fashionable aspirations…

“Tito Danding and Tita Gretchen…”

“Tito Tony and Tita Nenita…”

“Tito Paeng and Tita Mely…”

“Tita Meldy [ Imelda Ongsiako-Cojuangco ]…”

“Tita Liding…”

“Mrs. Marcos…”


“Tita Baby…”

“Tito Ado…”

“Inigo and Maricris…”


“Jaime and Lizzie…”

“Fernando and Kitkat…”

“Bea and Joel…”



“GG and Ging…”

“Buboy and Libet…”

“Butch and Ollie…”

“Pedro and Gina…”

“Greggy and Irene…”

“Jon and Chari…”

“Michel and Amparito…”

“Philippe and Edna…”

“Rose and Manolo…”

“Jimmy and Connie…”

“Paul and Hetty…”

“Mario and Mimi…”

“Manuel and Alice…”

“Franco and Ros-ros…”

“Justito and Rina…”

“Micky and Maritess…”

“Citoy and Eva…”

“Gaita and Alvin…”

“Louie and Mellie…”



  1. Nona Pimentel said,

    February 15, 2012 at 5:16 am

    all these talks and comments about having ‘arrived or newly arrived’ brought to mind a phrase I know, ‘even the queen has a slave for a relative in the days of old…..or if we really go much further, and this we better brace ourselves, ‘we all descended from the ‘Neanderthals’….ha,ha… Change really is unavoidable, and what’s more it is a continuing thing….the future grandchildren or even great grandchildren of Manny P. if their wealth continues to grow, and the kids are schooled properly and live the life of the civil society, illustrious and proper, will have acquired the taste and exude the elegance of everything that’s nice and exclusive…will probably also look down on those rather, less fortunate and brusque and wanton members of our society in the future…the past shall have been relegated to the distant past indeed….such is the cycle of human life….ha,ha,ha…

  2. Enrique Bustos said,

    January 16, 2012 at 3:46 am

    Paintings that fascinate me
    by Manoling Morato

    My primary interest is on the works of our old masters. But one can hardly find them now.

    Filipino masters of the late 1700s, 1800s and 1900s are now so hard to find as most of them are either in private collections and museums. I have my share of them and the most interesting part is they are tax deductible for as long as the National Museum issues the certificate. I have never availed of the privilege up to now. That’s not the primary reason that I have them. It’s only because I like them.

    Among the contemporary painters of the 1960s, 70s and 80s, to me Nena Saguil’s works are among the best and stand out among the rest.

    She is one painter who has fascinated me no end for the intricacy of her works most especially in pen and ink on silk canvas with some of her works highlighted with watercolor.

    Nena Saguil (1914-1994) “moved to Paris and would continue her signature works of cellular-looking objects. Her works are filled with orbs, spheres, circles, mandalas, cells and moons all floating the canvas, her very own interpretation of the cosmos.

    “Parisienne Nena Saguil, one of the last revered Filipino modern artist-expatriates, weaves a cosmos of forms on pen and ink. At first looking like cross-section explorations of plant parts or unicellular organisms under the scrutiny of a microscope, the images later transform into the organs of the elements, the fiber of the universe: dots, bubbles, vortices, rays all delicately drawn to create the vital system of order, of nature congealing in imaginative schemes, in the shape of ecology. Although Saguil, who died in 1994, worked in the abstract mode, her other works tell us that she had other concerns as well… two paintings sustain the vitality of Saguil’s oeuvre, which was the focus of renewed attention in September 1995 at the Lopez Memorial Museum and will be subjected for further scrutiny at a major exhibit at the Cultural Center of the Philippines in 1997. Saguil’s world, indeed is all her own and ours as well.”

    We can almost say that Nena Saguil was an environmentalist.

    She gave no titles to her works, but one can easily feel “the vital system of order, of nature congealing in imaginative schemes, in the shape of ecology.”

    Nena Saguil’s works, most importantly her works on pen and ink on silk canvas are mesmerizing to look at. They are so fascinating because of the intricacies of her work and style that I have never seen in the works of other modern abstract artists.

    All her works are signed and dated from the 60s to the 80s, at least on the pieces I have in my collection. They are so unique that I dare any other modern artist to even attempt to fake her works.

    Nena Saguil ended blind before she died. And I can believe it. Her works are so detailed, delicate and intricate that could have led to her going blind.

    If you see one of her works, there is no need to call on anyone to authenticate because only Nena Saguil can only have done it. I can stare at her works endlessly and not tire of looking at them. And each time I do on some pieces I have of her works in my collection, I discover more and more each time and wonder how on earth could an artist have had such vast wealth of ideas and imagination. I refer to her pen and ink works on silk canvas.

    The Chinese masters have worked on pen and ink and watercolors that also fascinate me. But nothing can compare to Nena Saguil’s execution on each and every work she did. No two things are the same. Each work of hers is unique on its own.

    I often wonder why this outstanding Filipino artist who lived in Paris for decades was never given the honor by our government to be one of our National Artists. Not because she lived in Paris should she be deprived of it for her works on environment belongs to the world, not only to the Philippines or France. We must claim her our own before she is claimed by France.

    Nena Saguil kept close contact with the Filipino community in Paris and would often visit her homeland in her lifetime that when she died, the Philippine Embassy in Paris took possession of her works she left behind in her studio and took them all back to the Philippines to be handed over to her remaining relatives.

    The pieces in my possession came from private owners, mostly friends of Nena Saguil in Manila who acquired them from Nena Saguil herself in the form of gifts whenever she visited the Philippines.

    For what I know, Nena Saguil died alone in Paris. She was never married and had no direct heirs.

    Looking at her works, she must have spent her life in her flat in Paris painting day and night for each work of hers (in pen and ink on silk canvas) must have taken so long to execute. The richness of her imagination must have consumed most of her time including her sleepless nights. I can feel that she was catching up with time; that there was just not enough hours to consume in a day to bring to fore the enormous ideas she must have had in her mind.

    I am one of the deep admirers of Nena Saguil. There are even nights when I cannot sleep and would gaze on her works on my walls and wonder how on earth was she able to do each and every single piece.

    I have not found the answer.

    Nena Saguil, a remarkable Filipino artist

  3. Enrique Bustos said,

    October 12, 2011 at 6:28 am

    Pre-Christmas windfall
    vic agustin

    PHARMACEUTICAL tycoon Stephen Zuellig raised over $71 million from an auction of his family’s rare Chinese ceramics collection by Sotheby’s in Hong Kong Wednesday, exceeding the pre-auction estimate of $55 million, despite the sale of just three-quarters of the Zuellig lot.

    Over one-third of the Zuellig windfall was courtesy of a 15th-century blue-and-white porcelain vase that fetched an eye-popping $21.6 million after a spirited bidding.

    A rare Qing dynasty vase decorated with two blossoming peach trees brought in another $11.5 million.

    Earlier in the week, a number of local collectors also received a pre-Christmas bonanza with Sotheby’s various-owner sale of select Filipino paintings.

    Ilocano artist Ronald Ventura continued with his winning streak, with his barely-a-year-old “Battle Field” graphite-acrylic-and-oil painting on canvas selling for over $264,000 (about P11.6 million).

    Another of his new painting, Mystery of the Blue Sky, went under the hammer for over $202,000, outselling Amorsolo’s 1926-masterpiece “Workers in the Fields,” which sold for slightly under $118,000.

    Anita Magsaysay-Ho’s figurative abstracts of women at everyday tasks remained a favorite among the anonymous bidders, with her 1954 painting “Banana Sellers” selling for nearly $218,000, twice its pre-auction estimate.

    A total of five other Amorsolos were offered and sold over their original estimates, but nowhere near the vicinity of a Ventura or a Magsaysay-Ho

  4. Enrique Bustos said,

    October 6, 2011 at 11:11 am

    Ming vase smashes record
    at Sotheby sale of mixed lots

    HONG KONG — A prominent
    old world collection of imperial
    ceramics fetched $72 million at
    a Sotheby’s Hong Kong sale on
    Wednesday, with an early Ming
    cobalt blue Meiping vase going
    for a record $21.6 million despite
    recent financial market turmoil.
    The Meiyintang collection, a
    unique, respected assemblage of
    Chinese porcelain collected over
    nearly half a century by Swiss
    tycoons, the Zuellig brothers,
    was offered onto the market for
    the first time in April in a highly
    anticipated Hong Kong sale.
    Some major lots, however,
    including a golden pheasant vase,
    failed to find buyers in an auction
    that saw aggressive estimates and
    tighter credit requirements weigh
    on sentiment.
    The second part of the Meiyintang
    sale on Wednesday, however,
    with an emphasis on earlier,
    monochromatic Ming wares, saw
    a large auction hall bid steadily
    for the best of the 41 lots despite
    recent plunges in local and global
    stock markets. The biannual Sotheby’s
    sales are considered a key
    indicator of the Asian art market.
    While ceramics and classic Chinese
    paintings performed solidly,
    the Asian and Chinese contemporary
    art sales showed signs of
    strain, with unsold work ratios of
    over 20% as the global economic
    uncertainty deepens.
    While some major lots with
    conspicuous cracks failed to sell,
    bidding was strong for a sublime
    blue and white “meiping” vase of
    fruit sprays from the Ming Yongle
    period that went for HK$168.7
    million ($21.6 million) to a telephone
    bidder, a world record at
    auction for any piece of Chinese
    Ming porcelain.
    “The Ming was strong this
    time,” said William Chak, a prominent
    Hong Kong dealer who
    bought a sky-blue Yongzheng
    gourd vase at the sale for HK$4.6
    million. A famille-rose Qing Qianlong
    period “peach” vase managed
    to fetch HK$90.3 million ($11.6
    million) in another notable result,
    while another bright spot was the
    $3.7-million bid made for an extremely
    rare blue and white Ming
    Yongle period “Jue” stand.
    Ming porcelain (1368-1644),
    which is older than Qing (1644-
    1911) wares, has been relatively
    less desired by nouveau riche
    mainland Chinese buyers. —

    Zuellig’s Chinese divestment
    Vic Agustin Oct 5 2011 manila standard today

    Philippine-born Swiss pharmaceutical tycoon Stephen Zuellig, 94, will unload this morning another batch of rare Chinese ceramics at a Sotheby’s auction in Hong Kong. The 55 pieces of the so-called Meiyintang collection are estimated to fetch $55 million.

    A bigger first batch of 77 ceramics was auctioned in April; ironically, despite the buoyant Chinese market, only 54 were sold, with the auction raising only a third of the expected $128-million proceeds.

    Zuellig, together with late brother Gilbert, began buying Chinese artworks in the early 1950s, amassing over 2,000 of them. The collection, according to The Economist, is housed in the family estate outside Zurich in a “long underground gallery.”

    Zuellig late last year also sold the Chinese chunk of its extensive distribution empire, Zuellig Pharma China, for a heftier $470 million. Established only in 1993, Zuellig China became the largest pharmaceutical importer in the country, with $1 billion in sales and distribution to about 49,000 hospitals and clinics when it was acquired by US wholesaler Cardinal Health Inc

  5. November 3, 2010 at 5:20 pm

    Enrique Sevilla:

    Kindly read the blog page “On Comments.” Everything is explained there. The rule on real names has been in effect since 01 October 2009.

    Thank you.

    Toto Gonzalez

  6. Enrique Sevilla said,

    November 2, 2010 at 7:20 pm

    Toto Gonzalez:

    Thank you for the reminder. Nevertheless, please note that Quique is a real name, albeit, a nickname. It’s short for Enrique. Nacho is Ignacio; Koque is Jorge; Memo is Guillermo; Quique is Enrique. However, I deliberately spelt it with a Q since I realised instantly that spelling it the way it should be — with a K — would have been too much for those who speak, read and write Tagalog.

    May I advise you that quasijess@msn.com is a valid email address. A short email to that address will confirm its validity.

    Thank you for inviting me to upload my comment again. However, I can spot a few names that don’t look “real” yet their may-i-look-down-my-nose comments are still there for the entire cyber world to read so I take it my own comments were a bit too subversive for Makati’s ritzy, high society bloggers and their fans.

  7. November 2, 2010 at 5:20 pm


    Please be reminded:

    From now on, comments with no real names, no email addresses that can be confirmed, and no reliable identity checks will no longer be allowed.

    Please upload your comment again with the pertinent information.

    Thank you.

    Toto Gonzalez

  8. Enrique Sevilla said,

    November 2, 2010 at 3:03 pm

    mmmmm….the Philippine-Tattler-subscribing beso beso brigade, la alta sociedad en Manila……despreciando a los arribistas! In English as well! My gulay! Q delicia! (que no!)

    But wait wait wait,……Zobel DE Ayala….so is that drop-dead gorgeous tisay, Maricris Cardenas now Maricris Cardenas de Zobel de Ayala? If one of her daughters were to marry a, say, Riego de Dios, she’d be Bianca Zobel de Ayala de Riego de Dios. Wow. Lots of ‘de’ — very “alta sociedad,” indeed.

    Paging Stel*a Marques! Could you enlighten the beso-beso brigade how you got to be Stel*a Marq*es de Araneta, porfa?

  9. Jesus Oria said,

    September 30, 2009 at 3:48 pm

    After my Dad passed away, his sister, my Tia Carmen, sold what was left of the family farm and my share was 3,500 Philippine Pesos. With that money, I purchased a lot in San Antonio Village, Makati, got a loan from the Social Security Administration and built a house on Calle Dungon. Most of our new furniture was made by my very good friend, the late Carlos Aenlle.

    When I first got married we moved to an apartment on Calle Vito Cruz – a few blocks from St. Scholastica’s College, De La Salle College and the Rizal Memorial Stadium sports complex. My oldest son, Jaime, started his schooling there.

    Actually, I have these paragraphs are in the wrong order. Must be the result of just rambling.

  10. gshaw said,

    September 4, 2009 at 11:44 am

    yes, suddenly the new big houses there are now owned by the likes of Vick* To*
    and isn’t she the rumored special friend of his’?
    to think her family only had a small dingy store in Kalentong, Mandaluyong until the start of the new century.
    He does some effective magic with his loved ones’ financial status.
    His two sons ‘ financial status shot super high super fast, then this Vick*’s also.

  11. Diego Jurado said,

    August 22, 2009 at 5:31 pm

    It’s been said that Palm Avenue in Dasmariñas Village is Parvenu Avenue.

  12. tambo said,

    August 7, 2009 at 10:32 pm

    Manny and Dionisia’s newly aquired house by San Miguel (?) was the house of a pawnshop chain family descendant.

    very few of the now residents in that area of EDSA have acceptable good taste.
    most have nauseating taste in lifestyle like M*A*, her tocayo M*C*H* etc.
    they dress up to be noticed and noticed they are with fun, they throw parties to be different and different they are made fun of.
    and both are married similarly…
    but without their likes, life would be boring.

  13. Jules said,

    August 4, 2009 at 12:25 pm

    Could L**** be the husband of
    M***** A*****?
    Whose house is equipped with a lift
    apparently for their International guests…
    whose personal shopper splurges
    on a 7-digit spree on behalf of this couple
    for their Forbes manse guests.


  14. palaginghuli said,

    August 1, 2009 at 4:45 am

    I am truly saddened by the discussion going on here. I like this blog because I get glimpses of events in my life back when I was but a child growing up in the Marcos era. However, sometimes it makes me cringe at the pride that overflows from those who speak. What do we have that was not bestowed upon us by God’s unexplainable generosity, when we deserve none? Jesus Christ, the King of all kings, the source of all power and wealth, chose to be counted among the poor than be among the “aristocracy”. People who work hard are rewarded. Better for them to have pride from their labor, than be proud of something that she/he did not even work for.

  15. parvenue said,

    July 17, 2009 at 7:45 am

    “As for high society, which took much of my time in the past, I must say that it’s days are over. Finished. Society, as we knew it in the 1950’s till the 1980’s is dead. It has been killed by new contending forces and has sunk without a trace. The rise of new classes, a drastic change in public ideology and the social contract, the expanding economy have done it in. It’s almost as if there had been a revolution. The detritus is the new cafe and club society we see parlayed and hyped up in the lifestyle sections of the press today. ”

    — Chito Madrigal Collantes, In her autobiography, Picture Me

  16. Sabin Arranz said,

    July 9, 2009 at 2:49 am

    Peregrinations from Makati area to Makati area to Makati area… It’s like in my collective family memory banks. lol.

    I have bad memories of the little hamlet by Pasay Road. My maternal grandparents used to have a house there when I was little. They had moved into a smaller house there from their old neighborhood clear on the other side of Buendia after all their children had flown the coop.

    Once upon a time, a dog belonging to their next-door neighbor bit me. Hard. Another time a couple of years later, grandma and I were just walking inside the village during a crisp December evening, when a thief on a motorcycle grabbed grandma’s purse and nearly dragged her along with it. She and grandpa started looking for a new house while she was still bruised and scratched.

    My paternal grandparents tried to convince them to move to the other side of EDSA, but maternal grandpa had some irrational, borderline schizo bias against the neighborhood to the right of McKinley, and they couldn’t afford anything a la izquierda. LOL. So two or three months later they bought a house on the other side of Ayala Avenue, in the community behind the condo towers, and never looked back. 🙂

  17. JMT said,

    July 8, 2009 at 2:19 pm

    I’m a born and bred San Lorenzo Village boy and I don’t think this gated community is opulent enough for the parvenu (and admin officials) to flaunt their nueva plata. True, it’s prime property, more expensive per sq. meter, but the lots are small and the houses not so grand, kinda like North Hollywood bungalows.

    I’m not saying SLV is poor and shabby, I just think parvenu and admin officials would look down upon it for its relative simplicity and aspire instead for Ayala Alabang, Forbes Park, Dasmariñas Village, and The Fort/Rockwell.

  18. la vie en rose said,

    July 7, 2009 at 6:16 am

    Finally!! My friends and I have missed your wit and humor….welcome back, G.I.!!!

  19. isabella said,

    July 6, 2009 at 7:39 pm

    you suddenly answered my quiet wanderings about Isla….just the other day I had noticed that he is not on board for some time..and I asked myself”where is Isla?” he seemed to be quiet for sometime. really many people are getting sick this time- but don’t worry Larry-thoughts and prayers are very powerful ,we could send our intents and prayers for dear Isla.Can I know his real name? Even we don’t know each other personally,thru this blog we are building some ‘subtle’connections-and we feel somewhat ‘connected’. Toto has my e-mail address.You could send me his name if you wish! You seem a great friend to him!

  20. July 6, 2009 at 12:52 pm

    nauseated by the whirligig of puttin’ on the ritz, eh?

  21. larryleviste said,

    July 6, 2009 at 2:27 am

    GUYS, when do I get to meet you ? OUR poor ISLA is very sick. PRAYERS please.

  22. zippo said,

    July 4, 2009 at 3:58 pm

    I think Malu Fernandez swears by GI’s “Amoy-Fragrance Test”

    Z 😀

  23. Presy Guevara said,

    July 2, 2009 at 9:36 pm

    GI, you are ever so funny. I hope no one takes your amoy-fragrance test seriously, for even the have-not-arrived-yet raised in decency are taught during their growing years to apply artificial scent with due care so as to be enticing rather than repellant. They also learn that the right perfume is not tested from the bottle but on their own skin giving time for its chemical reaction with the individual’s own body oils. You knocked me off my shoes with this recent entry. You’ve been away so long. Welcome back. Hehehe.

  24. Garganta Inflamada said,

    July 2, 2009 at 4:13 pm

    Basta, you either go by the 30-60-90 day rule or the amoy-fragrance test to separate the noveaux arrivistes from the vieux arrivees.

    Sa 30 – 60 – 90 day plan, if their receivables are 30 days old, then they are newly arrived. 60, somewhat arrived…and 90-days and have gotten past the bill collectors, then they HAVE ARRIVED!!

    On the Aroma-rama test, if you get close enough to smell — if the parfum is exceedingly strong and screamingly obvious, they are noveaux A’s. If the scent is oh-so-subtle and like it emanates naturally from within, then those have LONG ARRIVED!!

    C’est fini.

  25. Old Manila said,

    July 2, 2009 at 2:44 pm

    Yes, the Zobel de Ayala owe their present vast fortune to their business genius of an uncle, Col. Joseph McMicking. As Mercedes Zobel de McMicking told her family and friends: “He was the one who made us rich again.”

    However, let us not forget that the present Zobel de Ayala, Jaime Augusto, Fernando, and cousin Inigo, are already the seventh generation from the clan’s progenitor Domingo Roxas. They come from a long line of intelligent and successful entrepreneurs / industrialists through their Roxas-de Ayala-Zobel-Soriano bloodlines: Enrique Zobel [ y Olgado ], Jaime Zobel de Ayala [ y Pfitz ], there was Jaime’s father, Alfonso Zobel y Roxas, whom Col. McMicking acknowledged as a prime mover of the postwar Ayala Company; Jacobo’s and Alfonso’s maternal [ Roxas ] first cousin and paternal [ Zobel y Roxas ] second cousin, Andres Soriano y Roxas, who expanded the San Miguel Brewery to a far-ranging empire; Jacobo’s and Alfonso’s father, Enrique Zobel de Ayala, had a sister, Margarita Zobel, who married Antonio Melian, Conde de Perracamps, a Spanish nobleman who started the Ayala family’s insurance business; Jacobo’s and Alfonso’s paternal grandfather, Jacobo Zobel y Zangroniz, a Renaissance man and a business genius; Jacobo’s wife, Trinidad de Ayala y Roxas, a lady who utilized new financial instruments to increase her fortune; Trinidad’s elder sister, Carmen de Ayala y Roxas, an astute manager and investor of her vast fortune; Carmen’s husband and maternal first cousin, Pedro Pablo Roxas y de Castro, an industrialist who co-established the San Miguel brewery, only one among his many concerns; Pedro’s father, Jose Bonifacio Roxas y Ubaldo, who purchased the +- 1,600 hectare Hacienda de San Pedro de Makati which 100 years later turned out to be the foundation of a new and vast family fortune; Carmen’s and Trinidad’s parents, Margarita Roxas y Ubaldo and Antonio de Ayala, both talented and industrious entrepreneurs; Pedro’s, Carmen’s, and Trinidad’s grandfather Domingo Roxas, who founded several industries in the early 1800s and left a considerable fortune despite his death during detention at Fort Santiago for his reformist / revolutionary reputation.

    The Roxas-de Ayala-Zobel-Soriano clan has been rich, even very rich, for a long time, for almost two hundred years now. And before that, a 400 year history through the aristocratic de Ayala line in Spain. And in all probability, judging from their continued successes by dint of far-ranging vision and hard work, they will continue to be so for decades to come.

  26. Old Manila said,

    July 2, 2009 at 2:32 pm

    The young Vicente Lopez Madrigal [ not related to the Lopez de Iloilo sugar barons, but his mother, Macaria “Nena” Lopez, was a “hija natural” natural daughter of Joaquin Pardo de Tavera, of the rich, prominent, and noble / aristocratic Pardo de Tavera family of Manila ], a Spanish mestizo, in his youth started out as a simple employee — as a “cargador” and clerk — of Bicol’s richest hacendero families like the Imperial and the Santos families.

    The young Susana Paterno was a poor relation and a ward of the rich, shipping Paterno family [ Pedro Alejandro Paterno, et. al. ] of Calle R. Hidalgo in Quiapo. She was a talented and sought-after “costurera” dressmaker.

    Susana Paterno de Madrigal was the one who patiently accumulated the several hundred hectares of mango groves, by “hulugan” installment, which is now Ayala Alabang.

    Vicente Madrigal made a second fortune during the early days of World War II when the Japanese imperial army commandeered and purchased his entire stock of coal worth USD $ millions at the time.

  27. IWriteasIWrite said,

    July 2, 2009 at 11:40 am

    Zobels became truly wealthy only at the development of Makati in the last few decades. Ayala Corporation then only became theirs in the last few years, with the passing of Dona Mercedes Zobel de McMicking.

    Much of the fortunes, funding and planning for Ayala Corporation came from Col. Josephy McMicking; he the product of a grand old Manila-based Basque family (one whose family tree shows remarkable connections between many old monied Manila families) and an Iloilo based sugar family. As an aside, Colonel McMicking also developed Sotogrande in Spain (thus, becoming a bit of a European celebrity and society figure).

    One of the great legacies of the McMicking’s is what is now called Ayala Foundation; originally Filipinas Foundation and the Filipinas Heritage Library. A relative of the McMicking’s just donated last year 600 books cataloguing what occurred in the Philippines during the Japanese Occupation.

  28. parvenue said,

    July 2, 2009 at 10:42 am

    I never actually liked the term “old rich” because, really, how old is old? For example, wealthy as they are, I do not consider the Madrigal’s as “old rich” by anyone’s standards because Don Vicente and Dona Susana were both self-made and reached the pinnacle of their wealth, due to hard work and business acumen, just before the war if I’m not mistaken. Remember that Don Vicente started out running a modest coal trading concern which he parlayed into a large conglomerate. His wife Susana, on the other hand, parlayed her earnings from dressmaking into vast real-estate holdings.

  29. Babblefish said,

    July 2, 2009 at 10:33 am

    Oh, I wouldn’t worry about it. They, too, will get their chance to call others “arrivistes”.

  30. Doris said,

    July 2, 2009 at 10:15 am

    “Most of them are simply poor people with a lot of money.”

    Well said, l*ding. There’s simply no other way to put it.

  31. l*ding said,

    July 2, 2009 at 9:13 am

    hijos y hijas,

    aristocracy is not all about having that much money. its how you conduct yourself outside the confines of your home. its how you treat the poor to the Zobels of Forbes Park. Well to say that new characters moved to Forbes doesn’t mean anything except that they have the money to buy the property.

    But the titulo does not include the title of Aristocracy. It is something bestowed upon you through decades of industry, decency and old world elegance. Just because one conducts the most famous party in town doesnt mean one is aristocratic. It simply means she can afford to pay the hotel and the caterers. The world of the Aristocracy cannot be replicated in any other way except through the patrician upbringing one gets which takes years to refine. Not all rich people can be aristocracy. Most of them are simply poor people with a lot of money. If you know what I mean…

  32. Chong Mo said,

    July 2, 2009 at 6:15 am

    I was in college with one the Ex Sec’s kids in the mid 80s. They’ve always had houses in Ayala Alabang and Magallanes. Is SanLo a world away from those villages?

  33. Cousin of my Cousin said,

    July 1, 2009 at 8:33 pm

    How long ago does the money have to have been accumulated to be considered “Old Money”?

    Can anyone date when the Zobels, Cojuangcos, Madrigals, or Lopezes first became wealthy?

  34. kibosh said,

    July 1, 2009 at 2:18 pm

    I would like to make an exception about M***** A***** who seems to be an object of social derision among some of us here.

    I know the lady personally and I am delighted to be constantly invited to her fun-filled gatherings. She is wonderful, absolutely wonderful. She is kind, considerate, fun-loving, generous, and believe it or not, totally unpretentious. True, her family does not come from the ranks of grand, Old Manila Society like the Zobels, Madrigals, Cojuangcos, Lopezes, et. al., but in this age of attenuated old fortunes does it matter? Surely, those families were also “arrivistes” at the times of their ascendancy? Surely, the hard work and the consequent success of her family should allow them to enjoy the fruits of their labor unquestioned by anybody.

    Just my two cents’ worth.

  35. Babblefish said,

    June 30, 2009 at 9:26 am

    FROM VIC AGUSTIN (a.k.a. cocktales):

    • San Lorenzo Village has become the subdivision of choice of gentrifying administration officials, led by no less than Executive Secretary Eduardo Ermita.

  36. Babblefish said,

    June 30, 2009 at 9:10 am

    I guess all that social mountaineering was worth it.

  37. parvenue said,

    June 30, 2009 at 7:00 am

    So did the pawnbrokers sell their house in New Manila?

  38. martha's said,

    June 29, 2009 at 2:36 pm

    is that the lady who likes costume parties that makes halloween look like children’s party? like m***** a****? where is she from originally?

  39. isabella said,

    June 29, 2009 at 12:40 pm

    M***** A*****, the pawnshop owner.

  40. Maria Luisa said,

    June 29, 2009 at 9:00 am

    “Owners of a pawnshop chain”?

    You couldn’t possibly be talking about the Lhuil*ier-Escano of Cebu, because they are not “nouveau riche” by a long shot. True, the old man Henri L’Huilier was a migrant French Jew [ thus, the pawnshop business ], but his wife, the venerable Dona Angelita Escano, of the Escano dynasts of Malitbog, Cebu is as blueblooded as Old Cebu gets.

  41. larry leviste said,

    June 28, 2009 at 8:57 pm

    Owners of a pawnshop chain.

  42. maritina said,

    June 27, 2009 at 11:44 am


    who is m.a. “new kid on the block” ??? please, im totally clueless. more clues please.

  43. larrylevi said,

    June 26, 2009 at 10:17 am

    There goes the neighborhood… M***** A***** has “arrived” in Forbes Park…

    San Miguel Corp. just bought a bungalow mansee for Manny P. and Aling Dionisia P. in Dasma…

    Barbarians at the gates, bonfire of the vanities, or WE WERE all arrivistes once too. Many generations ago.

    Welcome to the CLUB, join us.

    You are now the New Society.

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