Marcos Era Fashion Show

[ Note:  This is a story which the senior couturiers like to recall about their legendary colleague SLIM Salvacion Lim-Higgins.  When I inquired with SLIM’s children Sandy and Mark Higgins if it was true, they didn’t know if it was.  However, they admitted that SLIM was occasionally “fetched” on orders of the First Lady Imelda Marcos during ungodly hours for discussions about the latter’s dresses. ]

Friends in the fashion industry were reminiscing about the “Bagong Anyo” fashion show which was staged during the Marcos years.

All the fashion designers involved were required to be present at the venue by 4:00 p.m.. They were to present their creations directly to Madame Imelda Romualdez-Marcos, who would approve or reject them. All the fashion greats of the time were present at the appointed hour.

Lo and behold, Madame Marcos finally arrived nine hours later at 1:00 a.m.. Everyone got up and put their best foot forward for the very powerful First Lady. Remember, it was the Marcos Era and one wrong move…

The models strutted the runway. Madame Marcos nodded in approval at some of the gowns.

And then there was one number that did not please her…

“Ano yan??? Parang “amoeba”!!! Hindi ko gusto iyan!!! Mamaya fully-beaded na ito, hah???!!!” Madame Marcos commanded. [ “What’s that??? It looks like an amoeba!!!  I don’t like that!!! Make sure it’s fully-beaded later, OK???!!! ]

There was a sudden commotion at the back of where the fashion designers were standing. The designer of the offending gown had fainted at the prospect of fully-beading her gown in a matter of hours, or even beading it at all.

It was Salvacion Lim-Higgins. One of the greatest of Filipino fashion designers ever.


  1. divina said,

    November 9, 2007 at 5:27 pm

    Poor lady!

    And how ironic that IRM designs kitschy jewelry now… assembled from plastic beads!

  2. connie said,

    November 6, 2007 at 4:40 pm


    Genesis 3: 7


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